What is Google Maps marketing?
Google Maps marketing should be part of your digital marketing strategy if you are a local business as it is a powerful way for businesses of all sizes to increase visibility and drive revenue. By including relevant information in their Google My Business business listing, like business address, a business category (your type of business) and customer reviews, businesses can rank higher in organic search results. This increased visibility leads to more customers and ultimately more revenue.
Google Maps Local 3-Pack is an especially beneficial feature for businesses looking to gain an edge over their competitors. This feature displays the first three businesses that Google considers to be most relevant based on a user's current location or the location where they're searching. For example, if someone searches for a burger restaurant in London, the Local 3-Pack will display the top three burger restaurants that Google believes are most relevant to that query. This gives those businesses an advantage over other competitors who may not have optimized their online presence for Google Maps marketing.
A Local 3-Pack is pictured below, shown in response to a burger restaurant search query in London, MA. Google has determined these three businesses are the most relevant given the search parameters.
Optimizing your Google My Business business listing can help you appear in the Local 3-Pack for relevant searches (both desktop and mobile search). This boost in visibility can lead to more consumers visiting your business and increasing your profits.
What is Google My Business and why you need it for Google Maps marketing?
Google My Business is an incredibly useful tool for business owners to manage and optimize their presence on Google Maps. They can create a profile that includes their business name, business location, and business hours. This Google Business profile gives customers the most relevant and up-to-date information about your business.
Google My Business also provides the ability to interact with customers who leave reviews and you can track insights from Google Maps Ads campaigns. This helps business owners understand how customers are interacting with their profile and make adjustments accordingly. With this data, businesses can better target potential customers and increase their visibility on Google Maps. Overall, Google My Business is an invaluable tool for businesses looking to maximize their presence on Google Maps and reach more potential customers.
How to optimize your Google Maps Profile?
You can optimize your Google Maps profile via the Google My Business interface. There are many aspects of a Google Business Profile that can help you boost our local search visibility:
Ask customers to leave reviews
A vital aspect of a successful Google My Business profile is well-managed online reviews. Getting customers to review your business is a critical part of building trust and credibility among potential customers. According to a Search Engine Land survey, 52% of consumers said that positive reviews made them trust a local business more. This means it’s essential for businesses to encourage their customers to post reviews online. Yet, this can be challenging as customers are more likely to post negative experiences than positive ones.
To ensure you get the most out of customer reviews, remind your customers how easy it is to review your business on their android device, iPhone, or iPad. Build processes to respond quickly and appropriately when new reviews come in. These steps will help your business stand out from the competition and build trust with potential customers through social proof. Tip: Our review response generator can help you provide personalized answers within seconds to both positive and negative reviews.
Online reviews can be managed through the Google My Business interface, where you can respond to customer feedback and address any issues they may have.
Verify your Google my Business listing
Verifying your listing ensures the information listed on Google My Business is accurate. You can also take advantage of features such as reviews and insights. The verification process can take up to a couple of weeks. Google usually insists on mailing a postcard with a unique PIN to the physical address listed in your Google My Business profile as verification. However, if you are unable to receive mail at the address listed, Google does allow some businesses to verify ownership via phone.
The verification process is simple and straightforward, but it’s crucial that you follow all of the steps correctly to verify your listing. Once you have the postcard or completed the phone verification process, simply enter the PIN into your Google My Business account and click ‘Verify’. After this step, your business will be officially verified on Google My Business and will appear more prominently in local search results.
Include full address details
Having the correct address information for your business is paramount so customers can find you on Google Maps. When entering your address into your Google Business profile, use the exact same address information used by the USPS (or applicable postal service where your business operates). This includes room, suite, or subdivision information, a full nine-digit zip code, and anything else that makes your business easier to find. Check for any formatting or spelling errors, as even slight mistakes in address can interfere with your Google Maps ranking.
Businesses must ensure their addresses are actually being displayed in their Maps listings too. In your Google My Business settings, there is a checkbox that states whether you would like your address information to be displayed. If this box isn’t checked off then customers won’t be able to find you on Google Maps. Taking the time to double-check all of this information ensures customers can easily locate and visit your business.
Select all relevant categories for your business
You must include all relevant categories that apply to your business. This will ensure that your listing appears in more searches and reaches a wider audience.
For example, if you run a pet shop, you should set “Animals & Pet Supplies” as your primary category and then list additional categories such as Bird Supplies, Cat Supplies, and Dog Supplies. By providing Google with more information about your business, it can accurately match your listing with relevant searches and provide potential customers with the information they need to make an informed decision. Multiple categories listed on your profile can help boost its ranking in search engine results pages (SERPs) too.
Specify which locations you serve
If you offer delivery (e.g. food delivery as a restaurant) or other services to customers outside of your physical storefront, it's essential that you specify which areas you serve in your Google Business profile. This could include the names of nearby towns or cities or a geographic radius (in miles or kilometers) from your physical location. Indicate if customers can actually be served at your primary location. If not, clearly state this on your profile so people don't turn up expecting service they can’t get.
By specifying the areas you service in your Google Business profile, potential customers will have a better idea of whether they can use your services and how far away they are from being able to do so. They can quickly determine if they should use your business which makes it easier for them to find out what services you offer in their area. Ultimately, doing this helps you avoid any confusion about your targeted locations and informs customers about what to expect from your business.
Create an appealing introduction
Writing an Introduction for your Google Business profile is key to maximizing visibility with search engines. It should contain a concise summary of your company, the products and services you offer, and what sets you apart from the competition. This is an opportunity to showcase why customers should choose your business over others in the same industry.
When crafting your Introduction, include relevant keywords to help potential customers find you more easily. Avoid keyword stuffing or cramming links into your Introduction as this is a violation of Google’s editorial standards. Instead, craft a compelling introduction that speaks directly to searchers and highlights why they should choose your business.
Add high-quality photos to your profile
Google Maps is an incredibly visual platform, and businesses with listings on Google that include photos are much more appealing than those without. An excellent example of this is Burger & Lobster Mayfair. With a crisp, professional image at the top of their listing, Burger & Lobster Mayfair ****looks more inviting, comfortable, and stylish than it would without images.
Including photos in your Google Business profile is another optimization opportunity. Users can scroll down the listing to see more pictures of your business, which can be especially meaningful if ambiance is critical to your establishment. Photos give potential customers an idea of what to expect when they visit your business, so include high-quality images that represent your business and what it offers. Optimizing your photos for Google My Business gives targeted customers a positive first impression of your business before they even step foot inside!
More tips to optimize your Google Business profile
In addition to this list, we have compiled a series of articles that will help you to improve your Google Maps rankings:
- Google My Business Guide: How to Optimize Your Profile
- How to Respond to Every Google Review in Seconds
- How to Respond to a Google Review With No Comment
- How to SEO Optimize Your Review Responses
- Learn How to Remove Google Reviews and What To Do If You Can't
How to use Google Maps Ads for your local business?
Google Maps Ads are an effective way to increase awareness for your business and amplify your reach. With location targeting, you can ensure your ads only appear in searches relevant to your business. This means you don't waste money on irrelevant clicks! Google will display your ad at the top of Google Maps search results, giving it maximum exposure.
In the picture below you can see an ad for a spa and wellness center in London.
The ads also appear on both desktop and mobile devices, so you can reach customers on any device. You can track the performance of your ads to get an idea of how customers are responding to them and if they take further actions like checking your directions or calling your listed phone number. With Google Maps Ads, potential customers can seamlessly find your business.
Google Maps Ads work for every business with a local target audience (e.g. a city, postal code, or neighborhood) like a restaurant or retail store. You can reach potential customers who are searching for nearby businesses like yours, thanks to Google Maps Ads!
You can track the performance of your campaigns on the “Campaigns” tab in the Google Ads interface. This data reveals the total number of clicks, impressions, number of conversions, and cost associated with your campaigns.
Best Google Maps Marketing Examples
Here are the best Google Maps marketing examples and the key takeaways for each!
This is a fantastic example of a Google Maps Profile done right for several reasons. First, the restaurant has thousands of reviews and a super impressive rating. This restaurant also uses multiple categories to maximize search engine results. They provide ample contact details too. These details include their exact address, phone number, website address, and menu. Not to mention, they use high-quality images of people laughing, different dishes on their menu, and the ambiance to give customers an accurate idea of what to expect.
Masters Catering kicks off its Google Maps Profile with a playful and punchy introduction that describes what they offer and its ambiance. Customers can conveniently see this business offers sit-in, takeaway, and no-contact delivery. Master Catering also clearly indicates they serve London while using their exact address, phone number, and website address. Making it easier for patrons to view their menu, Masters Catering has pictures of their menu items readily available. With no effort, customers can view their operating hours and busy times too.
Park Plaza Westminster Bridge London
Park Plaza Westminster Bridge London entices Google users with fantastic images of their venue and amenities. They have over six thousand reviews with a great star rating to match. Directly below the pictures, this business lists all its booking sites so guests can quickly move through their marketing funnel. One of our favorite aspects of this Google Maps Profile is the “People Often Mention” section. The more reviews you get from customers, the easier it is for Google to automate that section.
Optimize Your Google Maps Presence
A well-optimized Google My Business profile is essential for businesses wanting to boost their visibility in Google Maps results. With accurate info like address, phone number, and customer reviews, they can attract customers and increase revenue. This also helps customers find the business quickly and get immediate access to the services they need.
Businesses should also take advantage of features such as photos and videos to showcase their products or services. This helps potential customers get a better understanding of what the business has to offer before making a decision. Plus, Google reviews are a great way to build trust with customers and increase visibility in search results.
That’s why businesses love our AI Review Reply Assistant, the perfect tool for businesses looking to save time and increase their visibility on top consumer review sites. This AI response generator has many benefits and uses advanced artificial intelligence algorithms to quickly generate SEO-optimized responses tailored to each customer's individual review. With this assistant, businesses can respond to online reviews in a fraction of the time it would take manually, allowing them to boost customer experience. Your customers will appreciate the personal touch of a tailored response instead of generic templates. Personalized review responses make customers feel valued and increase customer loyalty. MARA works well for both positive and negative reviews so you can craft the perfect review responses to any Google Maps reviews.
With an optimized Google My Business profile, businesses can make sure they stand out from the competition and reach more potential customers. Get started with our free trial and optimize your Google My Business profile with personalized, rapid review responses.