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Review analytics that tell you what to fix
MARA reads every review across every property, extracts the topics your guests actually raise, and scores each one by how much it is moving your rating. Ask it a question in plain language, or have the report land in your team's inbox automatically.
No credit card required
Understand what is actually driving your score
The impact score: where you gain and lose stars
Most reputation tools stop at the number. MARA reads every review, extracts the topics your guests actually raise, and scores each one by how much it is pulling your rating up or down. That is the difference between knowing your score dropped and knowing what to do about it.
Every topic scored by its real impact on your rating
Positivity scores show how guests feel when they bring it up
Topics pulled from what guests actually wrote, not matched to a fixed category list
One view across every property
Look at a single hotel or the whole portfolio, then group it the way your business is actually organised. Build your own dimensions by region, by brand, by whatever structure you run on, and compare across them without exporting anything.
Property level, group level, or any grouping you define
Custom dimensions for regions, brands, and portfolio segments
Share any filtered view as a link, so nobody rebuilds your filters
Detailed Pro and Con lists
As if a human had read all your reviews and created detailed topics. Each analysis is as unique as your business.
Reads every review like a human would, not just keyword scanning
Surfaces detailed pros and cons, organized by topic
Unique to your business, no generic templates
Go deeper than an average rating
Down to the room and the rate
Connect your PMS and MARA links every review back to the stay behind it. See which room types are quietly underperforming, how feedback shifts by rate level, and which physical issues deserve budget before your next refurbishment.
Feedback broken down by room number, room type, and rate
Find the rooms costing you stars before another guest is assigned one
Requires a connected PMS. Available in the Intelligence plan
Know your comp set
Add up to five competitors per property and track how you compare on the metrics you already follow, over the same timeframe, without maintaining a spreadsheet to do it.
Up to five competitors per property, tracked automatically
The same KPIs and timeframes you use for your own hotels
Deeper qualitative comp set analysis available in the Intelligence plan
Guest intelligence that gets you answers without digging for them
The right report, for the right person
Describe the report you need and the AI Research Assistant builds it, schedules it, and delivers a formatted PDF to whoever needs it. A monthly executive summary, a weekly F&B report, a what-to-fix list for the GM, each on its own schedule.
Describe what you need in plain language, or start from a template
Daily, weekly, monthly, or on demand, delivered as a PDF
Recipients inside or outside your organisation, no MARA account required
Ask Reviews Anything
Skip the dashboard when you already know the question. Ask MARA in plain language, "What are guests saying about breakfast?" or "What should we improve about check in?", and get a clear answer drawn from your own reviews.
Ask in plain language, in the language your team works in
Answers come with the guest feedback they are based on
AI summaries across the analytics screens link straight into the answer
Actionable AIÂ Summaries
Our AI summaries help you make sense of your analytics by providing health checks, impact analysis, and tailored recommendations. Get quick wins and strategic actions at a glance, so you can spend less time interpreting data and more time driving results.
Health checks and impact analysis, summarized instantly
Tailored recommendations quick wins and strategic moves, at a glance
Less time interpreting data, more time driving results
What teams actually do with it
Stop guessing what to fix
Instead of debating what a score drop meant, teams open the topic list and see which issue is costing them, how often it comes up, and what guests actually said about it.
Give every team their own version
Housekeeping, F&B, and maintenance each get the slice of feedback that concerns them, on a schedule, without anyone compiling it by hand.
Make the case with evidence
Refurbishment budgets, staffing decisions, and supplier changes get easier to argue when the feedback behind them is quantified and comes with the quotes attached.
Groups that stopped guessing
What teams say after switching to MARA.
Questions hotels ask about the analytics
What teams usually want to know before they start.
Those tell you what your rating is. MARA tells you what is moving it. Every topic guests raise is scored by its actual impact on your rating, so you can see which issues are costing you and which strengths are carrying you.
MARA connects to Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle Opera Cloud, StayNTouch, Guestline, and ASA. Room and rate level analysis becomes available once your PMS is connected.
Only the AI Research Assistant and detailed category level competitor insights sit in the Intelligence plan. Everything else, including basic competitor KPIÂ benchmarking is included in Core and Lite as well.
No. MARA surfaces the pattern and the evidence behind it. What you do with it stays your call.
Yes. Any filtered view, by property, dimension, timeframe, or platform, can be shared as a link, so a colleague sees exactly what you are looking at.
Still have questions?
Our team is happy to walk you through it.
See what is actually driving your score
Connect your review sources and get your first analysis in minutes.