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Reputation management software for hotels
Understand what drives your guests' ratings, get AI reports your team can act on, and answer every review in your own voice.
No credit card required
Join our 2000+ happy customers:
Guest intelligence, not just a review inbox
See how hotels and hotel groups find out what really drives their ratings, report on it in minutes, and act on it across every property.
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Hotels using MARA know more, report faster and score higher
From the first month, teams spend less time reading and writing, and more time fixing what guests care about.
Higher average rating
Within 6 months of fixing the top 3 issues MARA flagged.
Saved per property each month
On guest feedback reporting, with scheduled AI Research Assistant reports.
More detail per survey response
Thanks to AI follow-up questions that ask guests why.
Built on AI and guest intelligence, not on star ratings
Most reputation tools count stars and keywords, then leave the analysis to you. MARA understands rooms, rates, departments and guests, does the analysis with AI, and hands the results to whoever needs them, in MARA or in your own tools.
AI Research Assistant builds any report from a prompt
Fixed dashboards, manual exports and slide decks
Hotel-specific topics in hotel categories, ranked by Impact
Static set of categories that is not hotel specific
Scheduled web and PDF reports to anyone, no login needed
Complicated dashboards only accessible to some
Open API, plus an MCP server for your own AI
Data locked in the vendor's dashboard
2-way PMS integrations that push data into your systems
1-way PMS integrations only for survey delivery
Easy to use and hides complexity from daily users
Complex dashboards only power users can master
On-brand replies with Brand Voice and Smart Snippets
Generic AI text or fixed templates
Surveys that listen, not just score
No one likes surveys with 20 questions. Static surveys ask every guest the same list, so guests end up rating a breakfast they never had. MARA keeps surveys short: guests rate their stay and say what mattered, and the AI asks up to 3 follow-up questions about exactly that. You learn the reason behind every score without a long form.
Hotels don't go back to a legacy tool
What teams say after switching to MARA.
Up and running on your own, no IT project needed
Sign up, connect your platforms, and MARA does the rest: your Brand Voice and your property's analytics are built automatically.
Step 1
Sign up and connect
Create your account and link Google, Booking.com, Expedia and Tripadvisor in a few clicks. Add your PMS from the integrations page, all self-service.
Step 2
MARA learns your hotel
MARA gathers your review history, analyzes it and builds your Brand Voice automatically from the replies you have already published. No templates to write, no training to schedule.
Step 3
Analytics built for your property
Topics, categories and Impact Scores are generated from your own guests' feedback, so every property gets analytics tailored to what its guests actually talk about.
Step 4
Act and share
Answer reviews with ready drafts, schedule AI Research Assistant reports for your team, and connect your data to other tools via API or MCP.
Ready to know what your guests really think?
See MARA in action with your own reviews. In 30 minutes we show you the topics driving your rating, an AI Research Assistant report for your property, and your Brand Voice.
Related resources
Guides to help you choose the right reputation management software for your hotel or hotel group.
Get the 2027 Hotel Reputation Management Software Buyers Guide
Trusted by thousands of hoteliers, HotelTechReport's 2027 guide delivers vendor comparisons, industry trend analysis, and a look at how AI is transforming reputation management software.
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Frequently asked questions
Everything worth knowing about MARA's guest intelligence.
MARA reads every review and survey response, extracts the topics guests actually mention and groups them under categories such as housekeeping, rooms, front office and F&B. Impact Scores show which categories affect your rating most, and an AI summary suggests quick wins and strategic actions.
Your AI analyst inside MARA. Describe the report you need in plain language or start from a template like "What to Fix" or "Monthly Executive Report". It combines your reviews with sentiment, topic scores and KPIs, builds charts and recommendations, and answers follow-up questions. Reports can run on demand or daily, weekly or monthly, and can be emailed as a web report and PDF to anyone, even without a MARA account.
Yes. The MARA API gives read access to reviews, analytics, topics and categories, competitor stats and service tickets, so you can feed BI dashboards or ticketing systems, for example via n8n, Zapier or Make. With MARA's MCP server, AI assistants can query your guest intelligence directly.
MARA's Conversational Review Booster asks up to 3 AI follow-up questions based on each guest's answer, so you get the reasons behind a score instead of a number alone. Surveys are translated automatically, can be shared via your guest emails, a link or QR code, and in-stay surveys alert your team when a rating falls below your threshold.
Yes. The Group Overview compares MARA Score, response rate and review volume across all properties and can be grouped by region or brand. AI Research Assistant reports work at property, cluster or account level.
Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle Opera Cloud, StayNTouch and Guestline. Once connected, MARA shows reservation data next to each review, writes guest preferences into the PMS, adds room- and rate-level analytics and creates service tickets.
No. MARA is self-service: connect your review platforms and PMS yourself, and MARA builds your analytics and Brand Voice automatically from your existing reviews and replies.
Google, Booking.com, Expedia, Tripadvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld and OpenTable. Google, Booking.com, Expedia and Tripadvisor are direct integrations with one-click publishing; for the others, MARA prepares the reply and opens the platform for you.
Yes. Brand Voice is trained automatically on the replies you have already published, and admins can refine its guidelines anytime. Smart Snippets control what MARA says about recurring topics, and automation rules can publish selected replies for you.
Still have questions?
Our team is happy to walk you through it.
