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How Many Google Reviews are Necessary for Your Business?

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Discover how many Google reviews your business needs to thrive in the digital age. Learn strategies to increase your review count and leverage AI tools to save time and enhance your online reputation.
How Many Google Reviews are Necessary for Your Business?

In today's competitive corporate landscape, online reputation is highly influential. Google reviews play a key role in shaping a business's online presence. Not only can these reviews attract potential customers, but they also greatly enhance levels of trust and credibility. This informative guide offers a comprehensive rundown of how many Google reviews your business requires, and valuable strategies to obtain them efficiently.

How many reviews are needed for Google my Business?

It's hard to pinpoint a definite number of Google reviews that your business should aim for - this is largely subjective and varies according to industry, competition, and customer expectations. For instance, frequently serviced businesses like restaurants or hotels necessitate higher review counts owing to the heavy reliance of customers on reviews before they patronize. In contrast, less frequently visited businesses such as estate agencies demand fewer reviews. A respectable majority, considering 81%, always resort to reviews before making a booking.

screenshot google search top shoe store singapore
Varied Google Reviews count for top search results.

Notably, the competitive strength and recognizability of your brand is positively associated with the number of reviews you garner. The more reviews, the greater the influence on your business.

How many Google Reviews do I need to increase my rating?

The number of Google reviews required to increase your rating depends on your current rating and the average rating of those reviews. On average, businesses need about 30 to 40 positive reviews to move their rating up by one star. If you're starting with a 4-star rating and aiming for 5 stars, you might need around 30 to 40 new 5-star reviews. Keep in mind that this can vary based on factors like your current review count and the overall quality of reviews you receive

To learn more about Google Reviews’ algorithm, read our article Google My Business Guide: How to Optimize Your Profile.


How many Google reviews should I gather per month?

The number of Google reviews a month that you should aim for can vary depending on your goals and the level of customer engagement. A good rule of thumb is to aim for at least 10 to 15 new reviews per month to maintain a positive online presence and steady growth. However, highly competitive industries or businesses with a large customer base might aim for 20 to 30 reviews per month to stay ahead in the online marketplace.

How many Google Reviews should I gather per day?

When considering how many Google reviews to get per day, it's essential to maintain a consistent pace rather than overwhelming your customers with requests. Receiving 1 to 2 reviews per day is a reasonable target for most businesses, as it can lead to approximately 30 to 60 reviews per month. Consistency in review acquisition is key to building trust and credibility with your audience.

How many more Google reviews do I need to get 5 stars?

To achieve a 5-star rating, you'll need to calculate the difference between your current rating and 5 stars. If your current rating is, for example, 4.2 stars, you'll need enough 5-star reviews to bridge that gap. On average, you might need around 20 to 30 more 5-star reviews to reach a perfect 5-star rating. Remember, this can vary based on your existing review count and the quality of reviews you receive.

screenshot google search lucca vudor
5-star Google My Business account with more than 6,000 reviews.

While quantity is essential to maintain excellent visibility on search results, note that it’s still important to implement optimization strategies for your positive reviews. Without these strategies, you won’t be able to make the most out of your 5-star rating. Read our article How to Respond to a Positive Review With Examples to learn more about this.

How many 5 star reviews do I need to negate a 1 star review?

To counteract a 1-star review and regain a positive overall rating, you'll typically need a substantial number of 5-star reviews. It can take around 10 to 20 new 5-star reviews to offset the negative impact of a single 1-star review, assuming you had a predominantly positive rating before the negative review. However, the exact number may vary depending on your existing review history and the overall sentiment of your reviews.

Reducing the effect of a 1-star review through numerous 5-star reviews may be challenging. Fortunately, there are ways on how you can immediately mitigate the impact of a negative review. Read Don’t Let Negative Reviews Ruin Your Business: Examples & Tips. Furthermore, you can also request Google to remove the 1-star review if it violates Google’s posting guidelines.

How do I increase my Google reviews?

Efficiently amassing Google reviews demands a calculated, long-term approach. The following describes numerous low-effort yet influential tactics you can employ to drive your review count:

Optimizing a Google Review link

A customer-friendly way to encourage Google reviews is an optimized link that directs customers straight to your review page. Ease is key - a simple, accessible link can greatly enhance the customer's experience and likelihood to leave a review. Google's user interface allows you to easily generate such a link by navigating their Google My Business listing.

screenshot share review form google my business
Sharing review form from your Google My Business profile. (Search Engine Journal)

Aside from this, embedding your Google review link conspicuously on your website can spur customers to share their feedback. High-visibility locales such as the website's homepage or the footer are ideal. Aesthetic appeal via eye-catching buttons or links can further drive customer engagement.

Here’s our complete guide on using Google Review links on your stores, websites, and other social media channels: Learn How to Generate and Share a Google Reviews Link

Utilizing creative email campaigns

Targeted email campaigns, coupled with attractive email designs, can generate a respectable number of reviews. Personalisation can improve results, and a concise, clear, and respectful email tends to yield a positive response. Integrating your review link to your business's email signature is also an effective method to prompt reviews subtly, yet effectively. Each email communication serves as a gentle reminder to leave a review.

collins heating and cooling email google review
Sample of a Google Review email. (Gather Up)

Most importantly, you should be mindful of your subject lines as they can make or break your email campaigns. Here’s a Quick Guide to Writing the Best Subject Lines for Your Review Request Emails.

Generating "Review Us" cards

Distributing small, eye-catching cards with a direct link to your Google review page encourages customers to submit reviews, especially when handed upon transaction or positioned near the entrance.

sample review us on google tap tag
Sample of a Review Us on Google tag for physical stores. (TapTag)

Responding to existing Google Reviews

Authentic, personalised responses to existing reviews can greatly motivate others to submit their reviews. Acknowledging the customer's opinions fosters relationships and loyalty, further increasing your review count. Read our article on the importance of responding to online reviews.

screenshot google search hotels hamburg premier inn review response
A 4.5 rated business responding to Google Reviews.


Enticing customers for reviews after surveys

A customer who completes a survey is more likely to leave a review. As an extra token of their time, requesting them at the survey's conclusion can result in a positive outcome. Automation further eases the process. Read our article on leveraging customer insights from surveys and reviews.

sample of a customer satisfaction survey mcdonalds
Sample of a Customer Satisfaction Survey. (GatherUp)

Why you should respond to all your online reviews

Online reviews, regardless of their sentiment, need to be addressed. Unresponsive businesses often project an impression of neglect and apathy - however, immediate, sincere responses can effectively turn the tide. Not only does this signify a business that values its customers, but it also offers a platform to make amends, clarify misunderstanding, or express gratitude.

Responding adequately to each review can be time-consuming, especially for established businesses with numerous reviews. The solution? Automation, aided by AI technology - like that provided by MARA's AI Review Reply Assistant.

screenshot mara ai review reply assistant response google review
How MARA AI Review Reply Assistant generates responses for Google Reviews.

Respond to numerous Google Reviews effortlessly with MARA

Responding to numerous Google Reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Review Inbox:

Having numerous online reviews, especially those from Google, may be useless if they aren’t managed properly. One of the key features of this tool is the Review Inbox. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allowing MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA Review Inbox
Streamlined online review inbox with MARA.

Group Analytics Overview:

Aside from a strong online reputation, one of the key benefits of collecting Google Reviews is extracting guest insights that can help you improve your offers and operations. This is specifically true when managing numerous Google Reviews from several Google Business listings.

Our group analytics overview can provide a quick evaluation of the performance of each location. Other than key metrics such as response rates, ratings, and the number of reviews, MARA also offers category scores based on advanced AI analytics. In the screenshot below, you can find an analysis for hotels with category scores for areas like Food & Beverage, Front Office, and Housekeeping. This analysis aids in swiftly identifying potential weaknesses, with a preview of detailed topics appearing when you hover over a category.

Group analytics overview from MARA AI
Group analytics overview from MARA AI.

The most personal response AI:

Writing personalized responses is significantly important when replying to multiple reviews on one platform. Fortunately, MARA's AI isn't just about efficiency; it's also about personalization. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback and economize both time and money, is the reason behind its growing popularity.

Amplifying Your Business with Google Reviews

Elevating your business with Google reviews is a savvy move to bolster trust and boost your online reputation. Our comprehensive strategies aim to streamline your review collection process, ensuring that your business stands out among competitors. By implementing these tactics, you can enhance your online presence and attract more customers.

With MARA, our AI Review Assistant, managing online reviews becomes a breeze. Not only does it simplify the process, but it also allows for personalized responses and provides valuable insights. Don't hesitate to try MARA for free today – no credit card required, and you can be up and running in less than five minutes. Take the first step towards optimizing your online reputation now!

This article is part of our hero content on "Mastering Google Reviews - A Complete Guide."

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Frequently Asked Questions:

How many Google reviews can you leave?

You can leave as many Google reviews as you like, but Google may limit the number you can post in a short period to prevent spam. It's best to provide honest and helpful reviews for genuine experiences.

Can you get 1 star Google reviews removed?

Google may remove 1-star reviews if they violate their content policies, such as being fake, offensive, or unrelated to the business. You can report such reviews for evaluation.

Can I buy Google reviews?

Buying Google reviews is against Google's policies and can result in penalties for your business, including removal of reviews or suspension of your account. It's essential to focus on genuine and organic reviews from customers.

What to do about 1 star Google reviews?

To address 1-star Google reviews, it's crucial to respond professionally, acknowledging the issue and offering solutions publicly. You can also encourage satisfied customers to leave positive reviews to balance your overall rating over time.

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