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How Many Google Reviews are Necessary for Your Business?

How Many Google Reviews are Necessary for Your Business?
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Discover how many Google reviews your business needs to thrive in the digital age. Learn strategies to increase your review count and leverage AI tools to save time and enhance your online reputation.
How Many Google Reviews are Necessary for Your Business?

In today's competitive corporate landscape, online reputation is highly influential. Google reviews play a key role in shaping a business's online presence. Not only can these reviews attract potential customers, but they also greatly enhance levels of trust and credibility. This informative guide offers a comprehensive rundown of how many Google reviews your business requires, and valuable strategies to obtain them efficiently.

How many reviews are needed for Google my Business?

It's hard to pinpoint a definite number of Google reviews that your business should aim for - this is largely subjective and varies according to industry, competition, and customer expectations. For instance, frequently serviced businesses like restaurants or hotels necessitate higher review counts owing to the heavy reliance of customers on reviews before they patronize. In contrast, less frequently visited businesses such as estate agencies demand fewer reviews. A respectable majority, considering 81%, always resort to reviews before making a booking.

screenshot google search top shoe store singapore
Varied Google Reviews count for top search results.

Notably, the competitive strength and recognizability of your brand is positively associated with the number of reviews you garner. The more reviews, the greater the influence on your business.

How many Google Reviews do I need to increase my rating?

The number of Google reviews required to increase your rating depends on your current rating and the average rating of those reviews. On average, businesses need about 30 to 40 positive reviews to move their rating up by one star. If you're starting with a 4-star rating and aiming for 5 stars, you might need around 30 to 40 new 5-star reviews. Keep in mind that this can vary based on factors like your current review count and the overall quality of reviews you receive

To learn more about Google Reviews’ algorithm, read our article Google My Business Guide: How to Optimize Your Profile.


How many Google reviews should I gather per month?

The number of Google reviews a month that you should aim for can vary depending on your goals and the level of customer engagement. A good rule of thumb is to aim for at least 10 to 15 new reviews per month to maintain a positive online presence and steady growth. However, highly competitive industries or businesses with a large customer base might aim for 20 to 30 reviews per month to stay ahead in the online marketplace.

How many Google Reviews should I gather per day?

When considering how many Google reviews to get per day, it's essential to maintain a consistent pace rather than overwhelming your customers with requests. Receiving 1 to 2 reviews per day is a reasonable target for most businesses, as it can lead to approximately 30 to 60 reviews per month. Consistency in review acquisition is key to building trust and credibility with your audience.

How many more Google reviews do I need to get 5 stars?

To achieve a 5-star rating, you'll need to calculate the difference between your current rating and 5 stars. If your current rating is, for example, 4.2 stars, you'll need enough 5-star reviews to bridge that gap. On average, you might need around 20 to 30 more 5-star reviews to reach a perfect 5-star rating. Remember, this can vary based on your existing review count and the quality of reviews you receive.

screenshot google search lucca vudor
5-star Google My Business account with more than 6,000 reviews.

While quantity is essential to maintain excellent visibility on search results, note that it’s still important to implement optimization strategies for your positive reviews. Without these strategies, you won’t be able to make the most out of your 5-star rating. Read our article How to Respond to a Positive Review With Examples to learn more about this.

How many 5 star reviews do I need to negate a 1 star review?

To counteract a 1-star review and regain a positive overall rating, you'll typically need a substantial number of 5-star reviews. It can take around 10 to 20 new 5-star reviews to offset the negative impact of a single 1-star review, assuming you had a predominantly positive rating before the negative review. However, the exact number may vary depending on your existing review history and the overall sentiment of your reviews.

Reducing the effect of a 1-star review through numerous 5-star reviews may be challenging. Fortunately, there are ways on how you can immediately mitigate the impact of a negative review. Read Don’t Let Negative Reviews Ruin Your Business: Examples & Tips. Furthermore, you can also request Google to remove the 1-star review if it violates Google’s posting guidelines.

How do I increase my Google reviews?

Efficiently amassing Google reviews demands a calculated, long-term approach. The following describes numerous low-effort yet influential tactics you can employ to drive your review count:

Optimizing a Google Review link

A customer-friendly way to encourage Google reviews is an optimized link that directs customers straight to your review page. Ease is key - a simple, accessible link can greatly enhance the customer's experience and likelihood to leave a review. Google's user interface allows you to easily generate such a link by navigating their Google My Business listing.

screenshot share review form google my business
Sharing review form from your Google My Business profile. (Search Engine Journal)

Aside from this, embedding your Google review link conspicuously on your website can spur customers to share their feedback. High-visibility locales such as the website's homepage or the footer are ideal. Aesthetic appeal via eye-catching buttons or links can further drive customer engagement.

Here’s our complete guide on using Google Review links on your stores, websites, and other social media channels: Learn How to Generate and Share a Google Reviews Link

Utilizing creative email campaigns

Targeted email campaigns, coupled with attractive email designs, can generate a respectable number of reviews. Personalisation can improve results, and a concise, clear, and respectful email tends to yield a positive response. Integrating your review link to your business's email signature is also an effective method to prompt reviews subtly, yet effectively. Each email communication serves as a gentle reminder to leave a review.

collins heating and cooling email google review
Sample of a Google Review email. (Gather Up)

Most importantly, you should be mindful of your subject lines as they can make or break your email campaigns. Here’s a Quick Guide to Writing the Best Subject Lines for Your Review Request Emails.

Generating "Review Us" cards

Distributing small, eye-catching cards with a direct link to your Google review page encourages customers to submit reviews, especially when handed upon transaction or positioned near the entrance.

sample review us on google tap tag
Sample of a Review Us on Google tag for physical stores. (TapTag)

Responding to existing Google Reviews

Authentic, personalised responses to existing reviews can greatly motivate others to submit their reviews. Acknowledging the customer's opinions fosters relationships and loyalty, further increasing your review count. Read our article on the importance of responding to online reviews.

screenshot google search hotels hamburg premier inn review response
A 4.5 rated business responding to Google Reviews.


Enticing customers for reviews after surveys

A customer who completes a survey is more likely to leave a review. As an extra token of their time, requesting them at the survey's conclusion can result in a positive outcome. Automation further eases the process. Read our article on leveraging customer insights from surveys and reviews.

sample of a customer satisfaction survey mcdonalds
Sample of a Customer Satisfaction Survey. (GatherUp)

Why you should respond to all your online reviews

Online reviews, regardless of their sentiment, need to be addressed. Unresponsive businesses often project an impression of neglect and apathy - however, immediate, sincere responses can effectively turn the tide. Not only does this signify a business that values its customers, but it also offers a platform to make amends, clarify misunderstanding, or express gratitude.

Responding adequately to each review can be time-consuming, especially for established businesses with numerous reviews. The solution? Automation, aided by AI technology - like that provided by MARA's AI Review Reply Assistant.

screenshot mara ai review reply assistant response google review
How MARA AI Review Reply Assistant generates responses for Google Reviews.

The benefits of utilizing MARA's AI Review Reply Assistant

MARA, an intuitive AI Review Reply Assistant, magnifies the efficiency of your review-reply routine. It's designed to generate a super personalized response proposal to your customer's reviews in seconds, saving you hours on drafting replies manually, and ensuring you never leave a customer's review unanswered.

Here are some of the benefits that MARA brings to the table:

Time & Cost Savings

Businesses can achieve major time and cost efficiencies using MARA. It has the potential to save at least 13.33 hours monthly, by swiftly generating personalized replies. Alongside time, resource savings are also impressive. Monthly, MARA can assist in saving at least €522.92 -- a significant financial relief, especially for SMEs.

Consistency in Response

MARA helps you maintain a consistent tone across all your review responses, which is crucial in maintaining a professional image and effectively managing your online reputation.

Interested in exploring these benefits? MARA offers the chance to give it a test run for free. By incorporating MARA into your review response strategy, you can elevate your professionalism, improve customer engagement, and cultivate a positive online reputation. It's time to embrace intelligent automation with MARA and give your online reputation management a boost. Click here to register for a FREE ACCOUNT.

Amplifying Your Business with Google Reviews

Elevating your Google reviews is an astute strategy to establish trust with customers and augment your online standing. Our tips target a variety of strategies to streamline your review collection process. The business that embraces and implements these strategies will undoubtedly enhance its online reputation.

In essence, the successful business of today keeps a keen eye on their Google reviews. Strive to build these invaluable tools and witness your business glow with newfound popularity and recognition. The time to start is now!

This article is part of our hero content on "Mastering Google Reviews - A Complete Guide."

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Frequently Asked Questions:

How many Google reviews can you leave?

You can leave as many Google reviews as you like, but Google may limit the number you can post in a short period to prevent spam. It's best to provide honest and helpful reviews for genuine experiences.

Can you get 1 star Google reviews removed?

Google may remove 1-star reviews if they violate their content policies, such as being fake, offensive, or unrelated to the business. You can report such reviews for evaluation.

Can I buy Google reviews?

Buying Google reviews is against Google's policies and can result in penalties for your business, including removal of reviews or suspension of your account. It's essential to focus on genuine and organic reviews from customers.

What to do about 1 star Google reviews?

To address 1-star Google reviews, it's crucial to respond professionally, acknowledging the issue and offering solutions publicly. You can also encourage satisfied customers to leave positive reviews to balance your overall rating over time.

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