Describe the report you want in plain language. The assistant asks any clarifying questions needed — data sources, time period, metrics. Review and refine before confirming. Start from a pre-built template or define it from scratch.
2. Define Schedule
Choose the cadence that works for your team. Daily, weekly, monthly, on a specific date, or on demand. Once set, it runs automatically.
3. Choose Recipients
Add recipients inside or outside your organisation. They receive the PDF report directly to their inbox on schedule. No MARA account required.
02
· What it does
The AI intelligence layer for your guest feedback data
The AI Research Assistant knows your MARA data inside out. It pulls from reviews across Google, Booking.com, TripAdvisor, and other platforms, your surveys, and any connected integrations including PMS data for room-level granularity.
It generates charts and visualisations where relevant and delivers everything as a formatted PDF. For hotel groups running multiple properties, it reports at property level, group level, or both.
03
· USE CASES
The right report, for the right person, at the right time
Every department that touches the guest experience can have a report built specifically for them.
Your F&B manager gets a Monday morning summary covering positivity score changes, top complaints, quick wins, strategic actions, and what guests loved — with review quotes. Delivered straight to their inbox.
Your GM receives a monthly What to Fix report with a prioritised action list, complaint themes, proposed fixes, and review quotes for each issue.
Your executive team gets a property performance report delivered automatically on the 1st of every month.
Your maintenance team gets a weekly signal report flagging emerging and ongoing complaints, with guest quotes and room-level detail where available.
Your operations team gets a weekly attention report flagging significant shifts in guest feedback across properties before they become a pattern.
04
· TEMPLATES
Start with a template or build your own
Pre-built templates are ready to activate. Preview each one before adding it to your account. Every template can be customised.
What to Fix Report — guest feedback categories pulling your MARA Score down (your property's consolidated reputation score), with a prioritised fix list, complaint themes, proposed actions, and review quotes. 16 teams using this.
Monthly Executive Report — month-over-month account overview: MARA Score, response rate, and review volume across all properties. 11 teams using this.
Monthly GM Report — property-level summary of what is driving changes in guest feedback, with month-over-month KPI comparison.
Weekly Attention Report — account-wide weekly report flagging significant negative KPI movements by property, with platform-level drill-down.
Monthly F&B Report — food and beverage report covering positivity score change, top complaints, quick wins, strategic actions, and what guests praise. Includes review quotes.
Platform KPI Tracking — performance versus prior month across all platforms for every property, in property-by-platform tables.
05
· BETA ACCESS
Free beta — available until July 2026
All MARA customers can access the AI Research Assistant at no additional cost until July 2026. After that it becomes a paid product extension. Get started now, shape how it develops, and have your reports set up before it goes paid.
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