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Track and improve your hotel’s visibility in AI search
Guests now ask ChatGPT, Gemini, Perplexity and Google’s AI for hotel recommendations. The AI Visibility Tracker shows where your hotel appears in those answers, who gets recommended instead, and pinpoints content gaps so you can get picked more often.
No credit card required
How the AI Visibility Tracker works
See where AI recommends you
Your AI visibility score shows how often AI recommends your hotel when guests ask, out of 100 and tracked week by week. Drill into every guest question to see your visibility, your average rank and the trend.
One visibility score across ChatGPT, Gemini, Perplexity and Google AI Overviews
Guest questions grouped by intent: destination, needs and guest segments
Review and edit the questions you track
Compare against your competitors
Competitors are found automatically from AI answers, so you see the hotels guests are actually being sent to, not the ones you’d guess. Compare visibility and average rank side by side.
Competitors detected automatically, no setup
Visibility % and average rank for every hotel
See exactly where you sit in your market
Optimize your content for AI
Your action plan turns the gaps into specific tasks based on your own website, sorted by impact and effort, so your team knows what to fix first.
Tasks specific to your hotel’s pages, not generic tips
Sorted by impact, with effort estimates
Manage tasks as a list or a board and track progress
Have the answer when leadership asks about AI search
“Are we showing up in ChatGPT?” is a question more and more leadership teams are asking. The AI Visibility Tracker turns it into a number you can report on: a visibility score tracked over time, benchmarked against your competitors, with a clear action plan behind it.
One KPI for your hotel’s AI search visibility
Benchmarked against the competitors AI recommends
Progress you can show month by month
Know what AI reads about your hotel.
Source types
Find out whether AI relies on booking sites, hotel websites, review sites or travel guides when it answers questions about hotels in your area.
Domains and pages
Drill down to the exact websites and pages AI reads, and spot the places where your competitors appear and you don’t.
By AI assistant
Compare which sources ChatGPT, Gemini, Perplexity and Google AI Overviews rely on, so you know where to focus for each one.
The right insight for every role
AI answers are becoming part of how guests decide where to book. The AI Visibility Tracker gives everyone involved a clear view of where your hotel stands.
Leadership and owners can see one AI visibility score for each property and how it compares with competitors over time.
Marketing teams can work through a prioritized action plan of website and content updates, sorted by impact and effort.
Hotel teams can see which details about their property the action plan flags for confirmation, such as services, facilities or meeting capacities.
"The action plan is what impressed me most. It showed us, hostel by hostel, where our websites weren't clearly stating things we offer, so AI tools were leaving them out. Those were easy wins we hadn't spotted ourselves and the platform made it easy to prioritise tasks and measure their impact quickly."
"Setting up MARA’s AI Visibility Tracker was really quick. We entered our hotels and websites, and it built the profiles and the questions our guests are actually asking. We had our first results within minutes, which I didn’t expect."
See how AI assistants recommend your hotel
We regularly ask the questions guests ask when planning a trip, and show you where your hotel is mentioned, where it isn't, and what you can do about it.
Frequently asked questions
Everything you need to know about AI visibility and GEO for your hotel.
GEO, short for generative engine optimization, is the practice of making your content easy for AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. For hotels, GEO means improving the chance that AI suggests your property when guests ask for hotel recommendations.
SEO focuses on ranking your pages in traditional search results. GEO focuses on whether AI assistants mention and recommend your hotel in their answers. Both reward clear, accurate and well-structured content, but GEO also depends on what other sources, such as booking sites, review sites and travel guides, say about your hotel.
It shows how often AI assistants recommend your hotel when guests ask, which competitors they recommend instead and which sources they rely on. It then turns the gaps into an action plan of website and content updates, sorted by impact and effort.
ChatGPT, Gemini, Perplexity and Google AI Overviews.
Your AI visibility score shows how often AI recommends your hotel when guests ask, out of 100, tracked over time. You can drill into every guest question to see your visibility, your average rank and the trend.
They are the questions guests ask AI assistants when looking for a hotel, grouped by intent: destination, needs and guest segments. You can review and edit the questions you track. Essential includes 20, Pro 30 and Max 50 per property.
Competitors are detected automatically from AI answers, so you see the hotels guests are actually being sent to, not the ones you would guess. No setup is needed.
Weekly on Essential, and every second day on Pro and Max.
Yes. You can start a 7-day free trial, no credit card required.
Still have questions?
Our team is happy to walk you through it.
See your AI visibility in minutes
Start your 7-day free trial to get your AI visibility score, see which competitors AI recommends instead, and get your first action plan.