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How to Get a "Review Us on Google" Sticker: A Comprehensive Guide

How to Get a "Review Us on Google" Sticker: A Comprehensive Guide
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Unlock the power of Google Reviews with our comprehensive guide on obtaining 'Review Us on Google' stickers and QR codes. Learn how to maximize customer feedback, boost your online reputation, and turn satisfied customers into advocates effortlessly.
How to Get a "Review Us on Google" Sticker: A Comprehensive Guide

In the digital era, online reviews are pivotal in shaping a business's reputation and influencing customer decisions. One effective way to encourage customer feedback is by using "Review Us on Google" stickers coupled with QR codes.

Despite its numerous benefits, a handful of businesses still don't know how to leverage its power. In this comprehensive guide, we'll delve into the complexities of these stickers, how to obtain them, and strategies to maximize the benefits of Google Reviews.

What is Review Us on Google QR Code Stickers?

The "Review Us on Google" QR code sticker is a dynamic marketing tool that not only facilitates and promotes user reviews but also serves as a direct gateway to your Google Business Profile. Recent surveys suggest that 81% of consumers read Google Reviews before making a purchase, and these Google Review stickers with QR codes enable customers to effortlessly access your business's Google review page through their smartphones.

physical store doorway with google review sticker
Strategic placement of a Review Us on Google sticker. Source: Google My Business

Beyond its role in encouraging customer reviews, the QR code on the sticker establishes a seamless connection to your Google Business Listing. This listing holds key information about your business, including its location, contact details, operating hours, and a brief description. By scanning the QR code, customers gain instant access to a wealth of information, ensuring a comprehensive understanding of your business. This interconnectedness enhances your online presence and accessibility, as customers can discover, review, and navigate to your establishment through various Google platforms.

How do I get a Review Us on Google sticker?

Acquiring the coveted "Review Us on Google" sticker is a straightforward process as long as your listing qualifies for it. Here's a quick guide on how you can generate one:

Meet Eligibility Criteria for Review Us on Google stickers

Your physical or service area business must meet specific criteria to be eligible for the "Review Us on Google" sticker. First and foremost, it must have an active profile with Google My Business. To learn how to create one, read our article How to Configure and Optimize Google My Business Listings.

Additionally, the following conditions must be met:

  • The business must be located in a region where Google Business Marketing Kit is available.
  • The usage of the sticker should be solely for promotional purposes.
  • The sticker must not be employed in any way that misleads or tricks customers about the business.
  • The sticker can only be used for promotional purposes.
  • The business must not fall under any restricted categories.

How to Get the “Please Review Us on Google” Sticker

Follow these steps to obtain the "Review Us on Google" sticker for your business:

Step 1: Visit the Google Business Profile Marketing Kit webpage.

Navigate to the designated webpage within the Google Business Profile Marketing Kit.

screenshot of google business homepage
Google My Business homepage.

Step 2: Enter the name of your business in the search box.

Upon reaching the page, input the name of your business into the search box. This will lead you to the next step.

screenshot google business search page
Key in your registered business name to open your marketing kit.

Step 3: Download the "Review Us on Google" sticker or sign.

Once you've entered your business name, the page will display options to download the "Review Us on Google" sticker or sign. Simply click to download the preferred format.

downloadable digital and physical google review stickers
Sample of Review Us on Google digital and physical stickers. Source: Digital Maas

How to Get a Google Review QR Code

Getting a Google Review QR code is a simple and effective way to direct customers straight to your Google My Business review page. Here's a straightforward guide on obtaining and using a Google Review QR code:

1. Copy your link to your Google Review account

Begin by navigating to your Google My Business account and copying the link to your review page. This link is unique to your business and allows customers to access the review section directly. Read our article Learn How to Generate and Share a Google Reviews Link, where we've written a step-by-step process on how to get a unique link to your Google Reviews.

screenshot of a generating google review link
Sample of a generated Google Review link. Source: Sara Does SEO

2. Generate a QR Code from an external generator

Utilize a free and reliable Google review QR code generator. There are several online tools available that can quickly convert your review link into a scannable QR code. Websites like,, or are popular choices.

screenshot of a third party website for generating QR code
A third-party website that generates QR codes.

3. Use your QR code on your "Review Us on Google" sticker

Once you've generated the QR code, download the image or get the embed code provided by the generator. Incorporate this QR code into your "Review Us on Google" sticker. This sticker can be displayed prominently in your business location, encouraging customers to scan and leave reviews seamlessly.

sample screenshot google reviews qr code
Sample of a Review Us on Google sticker with QR code. Source: Arrivala

By following these simple steps, you enable a convenient way for customers to access your Google My Business review page, fostering increased engagement and feedback. The use of QR codes adds a tech-savvy and user-friendly dimension to your review solicitation strategy.


Are Review Us on Google stickers digital or physical stickers?

The Google Review Sticker is meticulously designed to cater to diverse preferences, offering two distinct formats: digital and physical. Whether seamlessly integrating it into your online presence through an app or affixing it to various materials such as storefronts or merchandise, the sticker remains consistent in both print and digital platforms.

For those seeking to enhance their online visibility, Google's digital marketing kit provides a wealth of information about your business that is suitable for your digital platforms. Aside from the Review Us on Google sticker, you can also explore Google Review badges and widgets.

Can you customize the Review Us on Google sticker?

Unfortunately, customization options for Google review signs and badges are not available. After all, if Google ads and apps are verified to generate 11.45% conversion rate for businesses, you wouldn’t want to mess up its customer recognition. Google automatically generates the design of these visual elements based on the business's review count and overall rating. The badges serve the purpose of showcasing the business's reputation, aiding potential customers in making well-informed decisions by drawing on the experiences of others. While the appearance of these badges may exhibit slight variations depending on the device or platform used, businesses cannot customize their design or content.

It is strongly recommended that the stickers provided in the marketing kit be utilized. However, in cases where constraints related to space or context arise, businesses can employ the approved "Google G" icon for their promotional purposes. To learn more about Google's marketing kit, click here.

What are the guidelines for using Review Us on Google stickers?

Ensure your adherence to the following guidelines for effective utilization of the Review Us on Google sticker:

1. Link to your Google Business listing.

When incorporating the icon online, it is imperative to embed a direct link to your Business Profile on Google. This ensures that individuals interacting with the icon have seamless access to your Google Business Profile, facilitating the review process and enhancing the overall user experience.

sample of a Google Business profile
A Google Review sticker should also boost the visibility of your Google Business profile.

2. Make sure the Google icon is readable.

To maintain the visibility and clarity of the G icon, it is essential to allocate sufficient clear space around it. By allowing ample space, the icon remains easily discernible and does not get overshadowed or crowded by surrounding elements.

screenshot of a Google Review sticker
A sleek but effective Google Review sticker.

3. Use consistent sizing throughout your marketing materials.

When incorporating our icon alongside other social media icons, ensure uniform sizing. Preferably, position our logo first in the lineup.

screenshot google review and social media badge
Google Review badge alongside other social media stickers.

4. Never imply a sense of endorsement.

Strictly utilize the icon solely for promoting your Google Business Profile on Google. Avoid implying endorsement or affiliation with Google or presenting yourself as an official Google product. Refrain from promoting non-compliant businesses according to our terms and conditions.

Google Review sticker for Frank’s Crab Shack sample
Avoid giving the impression that you’re endorsed by Google.

5. Never modify the design of the Google logo.

Avoid any alterations to the artwork, including distortion, stretching, removal, or modification of any part. Maintain the original proportions, shape, color, and angle, and avoid adding effects such as drop shadows.

a pink google review badge
Avoid changing the branding of Google.

How do I ask customers to leave reviews on Google?

Here are some of the effective strategies to seamlessly integrate customer feedback into your business strategy:

1. Use it on your physical store

Strategically place the sticker in high-traffic areas like storefront windows or near the cash register, maximizing visibility and encouraging customers to share their experiences.

2. Use it on your website

Integrate the sticker into your website, ensuring visitors are aware of the opportunity to leave reviews. This can be achieved by embedding the QR code or displaying the sticker prominently.

3. Send email request

Incorporate the sticker and QR code into email communications, requesting feedback from recent customers. Ensure the email content is compelling and highlights the importance of their reviews, especially in its subject line.

4. Add it to your checkout process

Integrate the "Review Us on Google" sticker seamlessly into your checkout process, whether on your website or in your physical store. By strategically including the sticker at the point of purchase, you make it an integral part of the customer experience.

5. Add it to your invoices or receipts

Enhance customer engagement by adding the sticker to your invoices or receipts. This serves as a subtle reminder for customers to share their thoughts after a transaction.

6. Share it on your social media accounts

Harness the power of social media by sharing the sticker and QR code across platforms. Craft engaging posts that encourage followers to contribute their reviews and experiences.

How do you make the most out of Google Reviews?

Unlock the full potential of Google Reviews by implementing these strategic practices:

1. Optimize your Google Business listing.

Regularly enhance your Google Business listing by providing accurate and up-to-date information. Elevate its appeal with captivating visuals and strategically include relevant keywords. This proactive approach improves visibility on the platform and ensures that potential customers are greeted with a compelling representation of your business.

2. Share your Google Reviews on your website.

Build trust and credibility by showcasing positive Google Reviews directly on your website. Consider integrating a dynamic Google Reviews widget for real-time updates, allowing visitors to witness the authentic experiences of satisfied customers. This transparency promotes a positive online image and encourages potential clients to use your products or services.

3. Add customer testimonials to your marketing newsletters.

Include the voice of satisfied customers in your marketing strategy by incorporating glowing testimonials into newsletters. Share the positive experiences of your clientele with your wider audience, reinforcing the credibility of your brand. This personalized touch can resonate with potential customers, influencing their decision-making process positively.

4. Respond to all Google Reviews.

Demonstrate your dedication to customer satisfaction by actively engaging with all reviews, regardless of their tone. Craft thoughtful responses to both positive and negative feedback, showcasing your commitment to addressing customer concerns. This interactive approach builds rapport and highlights your business's responsiveness and genuine interest in customer opinions.

screenshot detailed google review hotel with reply
While the business responded to the review, it wasn’t able to reciprocate the dedication the guest showed by writing a detailed review.

Use an AI Review Reply Generator for your Google Reviews

Maximizing the potential of Google Reviews involves more than just accumulating feedback; it necessitates a proactive approach to responding to them diligently. In this realm, advanced tools like MARA, an AI Review Reply Generator, have revolutionized how businesses engage with customer feedback. Responding to Google Reviews with precision and a personal touch is not just a strategy; it's a commitment to customer satisfaction and online reputation management.

MARA significantly reduces response times and costs by instantly generating tailored responses. Its unique feature lies in the generation of human-like responses, steering away from generic templates and ensuring each interaction adds value to the customer's experience. This not only contributes to an enhanced overall star rating but also builds a positive online reputation visible to both existing and potential customers.

screenshot MARA AI dashboard
How MARA crafts a well optimized and engaging reply for Google Reviews.

By seamlessly integrating MARA into the review response process, businesses can effortlessly achieve a 100% response rate, showcasing their dedication to customer engagement. The simplicity of MARA's user interface ensures that businesses can start utilizing its capabilities from day one, saving valuable brainpower for other essential tasks. With MARA, the endeavor to respond diligently to Google Reviews becomes an opportunity to convey genuine care, foster customer relationships, and amplify the positive impact of online reviews.

To learn more about how MARA can help you optimize your presence in Google, you can register for a FREE ACCOUNT today.

Final Thought

In the digital age, the "Review Us on Google" sticker is a powerful tool to leverage customer feedback and enhance your business's online reputation. By implementing the strategies outlined in this guide, you obtain the sticker and maximize its potential, creating a feedback loop that strengthens your brand and fosters customer trust. Embrace the impact of Google Reviews on your business, turning satisfied customers into advocates and driving sustained success.

This article is part of our hero content series on “Mastering Google Reviews - A Complete Guide".

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Frequently Asked Questions:

How do I get Google stickers?

Qualify with an active Google My Business profile, then download the "Review Us on Google" sticker from the Google Business Profile Marketing Kit webpage.

How do I add Google reviews to my QR code?

Copy your Google Reviews link, use a QR code generator, and add the generated QR code to your "Review Us on Google" sticker for easy customer access.

How do I increase my Google review rating?

Provide excellent service, address feedback promptly, and maintain accurate business information on your Google Business listing.

How do I get a 5-star review on Google?

Exceed customer expectations consistently, address needs, and encourage happy customers to share positive experiences for 5-star reviews.

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