.svg)
The AI hotel reputation management software for innovative hoteliers.
MARA doesn't only reply to every review in your brand voice. It's also your guest intelligence layer, turning guest feedback into intelligence every team can act on.
No credit card required
Join our 2000+ happy customers:
The easiest way to a 100% response rate.
MARA reads them for you and surfaces what keeps coming up, by topic, by property, over time. You get the takeaways without the hours.
See what guests praise and flag, ranked
Compare properties across your group on one screen
Track a topic over months, not one review at a time
Feel like you have read all your reviews in just 5 minutes.
MARA learns your brand voice from replies you've already written, then drafts a personal response to every review. No templates, no blank page. Read it, tweak a word, and post.
Actionable insights to help improve immediately
Specific insights for every hotel
Tracking of topics over time
The AI intelligence layer for your guest feedback data
Get deeper insights from your MARA data with AI-powered research across reviews, surveys, PMS data, and connected integrations, all turned into clear, actionable reports.
Analyse reviews from Google, Booking.com, TripAdvisor, surveys, and connected data sources
Generate relevant charts and visualizations with room-level insights from PMS data
Get formatted PDF reports at property, group, or combined level
Your whole reputation, on one screen
Inbox, replies, analytics and surveys in one place. Multi-user, multi-property, built for groups.
Group performance at a glance
Compare every property and spot the topics driving your scores, no spreadsheets.
MARA knows your properties
MARA detects the topics in every review and answers in your brand voice, with different wording each time.
Writes like you. From day one.
Personalised replies, written in your voice.
Show your rating on your site
Drop a live review widget on your website to turn reputation into bookings.
Automate your reply process
Auto-respond to simple reviews with rules you set, and keep human approval on the drafts that need a closer look.
Get more 5-star reviews.
Collect feedback, drive reviews, and showcase your best ratings.
MARA customers get results
How hotels from single properties to large hotel groups save hours and raise their ratings with MARA.
Connects with your tech stack (more connections available)
Hotels don't go back to the blank page
What teams say after switching to MARA.
Ready to see your reviews answered for you?
Connect your reviews and watch MARA draft replies in your voice. Free to start.
Simple pricing, per property
Pick the number of properties and see your price. Annual billing saves you 20%.
Questions hotels ask before starting
Everything worth knowing before your first reply.
Yes. MARA trains on your past replies and learns your brand voice, so drafts read like your team wrote them.
About three minutes. Connect your review sources and you're drafting replies.
MARA reads and replies in the guest's language, automatically.
Yes. It's built for multiple users and multiple properties, so whole teams and groups work in one place.
No. Auto-reply to simple positive reviews and keep a human check on the rest.
Still have questions?
Our team is happy to walk you through it.
News. From MARA.
Awards, guides, and what we are publishing for hotels.
Get the 2027 Hotel Reputation Management Software Buyers Guide
Trusted by thousands of hoteliers, HotelTechReport's 2027 guide delivers vendor comparisons, industry trend analysis, and a look at how AI is transforming reputation management software.
.avif)
