Optimize your restaurant's Google reviews to boost rankings and visibility. Learn how to reach the top of Google's search results with our expert tips.
Rank #1 with Google Restaurant Reviews
TABLE OF CONTENTS

What are Google restaurant reviews?

Google restaurant reviews is a Google review channel that allows customers to provide details about the quality of products and services restaurants offer. Like other Google reviews, it’s linked to Google Business profiles which can be accessed through Google Maps and Google Search.

What are the benefits of Google compared to other restaurant review sites?

Google reviews are an invaluable asset for any restaurant. With Google being the most popular search engine, it makes sense to focus on Google reviews when trying to build a positive reputation and increase visibility. Reviews on Google can be seen by anyone searching for restaurants in their area, allowing independent restaurants to show up high on the search engine even without having a substantial following or marketing presence.

For example, someone craving Vietnamese food can type "burger bar" into Google, showing them the highest-rated Vietnamese restaurants in their area. This is according to the quality and quantity of reviews these restaurants have received. By getting good customer reviews, restaurants can ensure that they appear at the top of search results and attract more customers. In addition, potential customers can get an honest opinion about a restaurant before deciding whether or not to visit it.

What are the benefits of Google restaurant reviews?

72% of consumers say that positive reviews make them trust a local business more. Apart from this, there are other benefits to getting more Google reviews.

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Positively impact sales

Reviews are an important part of the decision-making process when choosing a restaurant. People trust and read reviews as much as they make personal recommendations, so having positive reviews can be a great way to increase sales. In fact, research has shown that restaurants with higher Yelp scores help them sell tables 19% more frequently during peak periods. Furthermore, those experts don't accredit sell out 27% more often if they earn an extra star on Yelp.

To learn more about optimizing your Yelp profile, click here.

The same goes for Google reviews. Our article about Google 3-Pack shows your Google visibility hugely impacts sales. With so many people searching online for the best places to eat, having positive reviews can make all the difference in attracting customers, not to mention generating enough content to be indexed on Google Maps. Reviews provide potential customers with valuable information about food quality, atmosphere, and affordability – all factors that can influence their decision to visit a particular restaurant. Therefore, it is essential for restaurants to actively seek out customer feedback and use it to improve their services and boost sales.

Build your online reputation

Detailed reviews are an important part of managing your online reputation. Claiming your business on Google and other review platforms will ensure you can respond to reviews, which can lead to a good reputation. In the worst-case scenario, a competitor might claim ownership and use the opportunity to worsen your reputation by responding rudely. Furthermore, it also opens an opportunity to index inaccurate business data on Google Maps.

Regarding poor reviews, giving customers a chance to have their say in a review is essential. This gives businesses a chance to explain themselves for any lacking service or misunderstanding that may have occurred. By responding professionally and courteously, businesses can often turn around negative reviews into positive ones. In an ideal world, your response will solve the grievance and encourage the diner to reverse their review by addressing their concerns.

Reviews are invaluable for businesses looking to shape and manage their online reputation. To learn more about mitigating the negative effects of bad ratings and reviews, read our guide here.

Improve search rankings

Online reviews are an important factor in achieving higher organic rankings. Search engines like Google use reviews as one of their ranking factors, and the higher you rank, the more traffic you will get to your business. Reviews can help businesses stand out from the competition and build trust with potential customers.

Google search aims to provide the best results possible for its users, so it takes into account online reviews when determining a business's ranking. Reviews are the fifth-most important parameter that determines a business's ranking, and having positive reviews can make all the difference in how well potential customers see your business. Positive reviews show that people have had good experiences with your business, which helps build trust with potential customers.

Additionally, having more reviews can help boost your organic rankings as they demonstrate that your business is popular and trustworthy. These ratings are then reflected to Google Maps which would allow nearby customers to easily visit your location. Here's our quick guide on using reviews to boost your visibility in search rankings.

Increase conversions

Reviews can have a significant impact on the click-through rate of a restaurant. When potential customers search for a restaurant on Google, they are presented with the restaurant's review rating and other details such as its Google Maps location, availability, and previous users' questions and answers. This information helps customers make an informed decision about whether or not to visit the restaurant.

Having positive reviews can be a great way to increase the click-through rate of your restaurant. People are likelier to click through if they see that others have had good experiences at your establishment. Reviews also provide valuable feedback that can help you improve your services and offerings. Additionally, reviews can help build trust in potential customers by giving them an honest opinion from someone who has already visited your restaurant. By taking advantage of reviews, you can increase the visibility of your business and attract more customers.

How to get more Google restaurant reviews?

Creating a seamless way of collecting Google restaurant reviews is the key to fully optimizing your Google profile. Here's how you can do this:

Generate a Google Review link

Before creating online strategies for collecting Google reviews from your customers, it's essential to know how to generate a Google Reviews link. You can do this by looking for the hyperlink on your Google My Business Profile, using your Place ID Finder tool, or manually using Google search. Here's our step-by-step guide on how to generate a Google Reviews link.

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Sample of a request link for Google reviews. (Source)

After generating a Google Review link, you can place it on your social media pages and website or even create a QR code to be placed on your physical store.

Get creative in asking for feedback

Treat every Google Review link as a potential advertisement campaign for your restaurant. With that being said, restaurant managers should get creative in asking for feedback. Offer discounts, vouchers, and other promos to customers who would leave reviews on your Google page.

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Sample of a discount voucher for customers who would review a review on your Google account. (Source)

You can even amp it up a notch by setting better discounts for customers who would use photos in their reviews. Research suggests that 72% of customers are influenced by restaurant photos found in reviews.

Use your Google Review link on your physical store

As mentioned a while ago, you can place a QR code on your physical store that would be linked to your Google Review link. You can place it on your menus, tabletop decors, counters, and pretty much everywhere. It's also best to use your discount promos for in-store customers. That way, they can easily snap a photo of their food for their Google review.

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Sample of a QR code for your in-store customers. (Source)

Don't worry that it may affect the dining experience of your customers. Research shows that approximately 65% of consumers left online reviews for local businesses in 2022 alone. As long as you do this seamlessly and gracefully, you'll be surprised that your customers are more than willing to help you boost your online reputation.

Promote positive reviews

Showing a sense of appreciation to your customers is essential for customer retention and brand loyalty. For this, promoting positive and well-crafted reviews on your website or social media pages is best. This will make customers feel validated and encourage other patrons to do so. Furthermore, reviews make affordable yet effective content for your pages.

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Sample of an online content based on a Google review. (Source)

Respond to all restaurant reviews

Lastly, the best way to boost the number of your Google reviews is by responding to each of your customer reviews. 88% of customers are likely to purchase from a company if they see that the owners or managers respond to all positive or negative reviews. Furthermore, it also increases customer engagement.

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Sample of a Google review response for a New York steakhouse.

We know that this is easier said than done. Restaurants run numerous front and backend operations, so finding time to write well-crafted responses to hundreds of reviews can be daunting. Luckily, there is an AI review reply assistant that will help you write personalized and optimized responses to each Google review you receive. Each response is tailored to boost your online reputation and visibility to search rankings.

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How do I respond to a positive Google review for a restaurant?

When responding to a positive Google review restaurant, make sure to highlight comments about the food’s taste, overall menu, location, customer service, and ambiance. These are considered key industry metrics that determine potential customers’ decision-making process. Aside from this, it’s also best to use these good reviews as social proof across your online accounts. Read our complete article about making the most out of your positive reviews.

How do I respond to a negative restaurant review on Google?

When responding to negative restaurant reviews on Google, make sure to maintain an apologetic yet professional tone. It also helps to ensure readers that your team is dedicated to providing an exceptional dining experience. Read our complete article about mitigating negative reviews’ effects.

Reach more potential customers through Google Reviews

It's no denying that Google is one of the most powerful online marketing platforms for restaurants today. Whether you're a multi-million fast-food brand or a local business restaurant, you would definitely need help in responding to each Google customer review.

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Sample MARA response to a Google review.

To make the most out of your Google Review page, get an AI review reply generator that helps you answer each customer review you receive personally with minimal effort.

MARA AI reply generator helps restaurants:

  • Achieve 100% response rates;
  • Make your guests feel valued and heard;
  • Run a 3x faster review response process through a simple copy-paste method;
  • Improve overall star rating across review platforms;
  • Increase your online reputation to boost your online visibility; and
  • Saves the brain power of your restaurant staff without neglecting your online reviews
reviews-mara-ai-revew-reply-generator
Reviews of MARA AI review reply generator.

Optimize your restaurants' Google presence by collecting Google reviews and creating strategic responses. Register for a FREE MARA account and start boosting your customer engagement on Google.

This article is part of our hero content series on “Mastering Google Reviews - A Complete Guide".

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Frequently Asked Questions:

How Google ranks reviews?

Google reviews are ranked based on their relevance to select industry metrics. For instance, restaurant reviews would be deemed “Most Relevant” if they contain detailed information about the menu, customer service, location, parking, and ambiance.

How do I get a Google review for my restaurant?

Google gives business profile owners their unique review link, which they can share with their customers. Restaurant managers can place these links on their physical stores, social media websites, emails, and sms campaigns to gather Google reviews.

Can restaurants delete Google reviews?

Google doesn’t allow business profile owners to delete reviews directly. However, store owners can flag customer reviews if they believe they violate Google’s review guidelines. Google will then review the content and delete the reviews when deemed necessary.

Can a restaurant turn off reviews on Google?

Once a business listing is made on Google, account owners can freely post their reviews. The best thing a restaurant can do to mitigate the potential negative effects of reviews on its brand is to claim the listing and respond to each review.

What is the most popular restaurant review app?

Yelp is recognized as the most popular restaurant review platform, with over 199 million reviews for businesses worldwide. However, due to its Google Maps integration, Google reviews tend to generate better conversion rates for restaurants.

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