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Google for Small Business: Unlocking Digital Success with Free Tools and Strategies

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Explore the power of Google for Small Business. Learn how free digital tools can enhance your online presence, boost marketing strategies, and drive success in the digital age.
Google for Small Business: Unlocking Digital Success with Free Tools and Strategies

Google is now a staple in the business industry, especially for small and midsize enterprise (SME) companies. Recent surveys suggest that local businesses receive 1,260 views monthly from Google Business alone; that's more than a thousand of the audience you can convert into an actual customer.

Fortunately, Google provides various digital tools under their Google for Small Business offer to help SME brands thrive in the online marketplace. This article will explore the various free and powerful Google digital tools tailored for small businesses.

Is Google for small business free?

Yes. Google provides a range of essential tools for small businesses for free. One notable example is the ability to list your business on Google Maps, which not only helps customers locate your establishment but also enhances your online visibility. In addition, Google offers various powerful analytics tools that can be instrumental in understanding user behavior, website performance, and other crucial metrics. These cost-effective solutions empower small businesses to make informed decisions, optimize their online presence, and ultimately enhance their overall performance in the digital landscape.

screenshot small business with google dashboard
Small Business with Google, a dedicated in helping small businesses boost their online reputation.

By leveraging Google's free tools, small businesses can gain a competitive edge by accessing valuable resources that would otherwise incur expenses. This commitment to supporting small enterprises aligns with Google's broader mission of democratizing access to information and technology, allowing businesses of all sizes to thrive in the digital age. Whether through improved visibility on Google Maps or harnessing analytics insights, these free offerings empower small businesses to establish a robust online presence without additional costs.


How can I put my small business on Google?

To make the most out Google digital tools, it's essential to ensure you have an active listing on Google Business. Here's how you can do this:

1. Create a Google Business account.

Establishing your small business presence on Google effectively begins with creating a Google My Business (GMB) account. This free tool is a central hub for managing how your business appears on both Google Search and Maps.

During the account setup, provide accurate and up-to-date information, such as your business address, operating hours, and contact details. This foundational step not only facilitates easy discovery by potential customers but also contributes to the credibility of your business. Read our complete guide on claiming and creating Google Business listings.

2. Optimize your Google Business listing.

Once your Google Business account is set up, optimization becomes crucial for maximizing your online visibility. Enhance your listing by incorporating high-quality images that showcase your establishment's products, services, or ambiance. Actively engage with your customer base by responding to reviews and demonstrating your commitment to customer satisfaction.

Regularly updating your business information, such as special offers or changes in operating hours, ensures that customers receive the most accurate and relevant details when they come across your business online.

3. Use Google Ads.

In addition to leveraging the power of Google My Business, consider using Google Ads to amplify your reach further. Investing in targeted advertising through Google Ads allows your business to appear prominently in search results when potential customers are actively looking for products or services similar to what you offer.

This strategic approach to online advertising can significantly boost your business visibility, driving more qualified leads and potential customers to your small enterprise.

What are the digital tools Google offers for small businesses?

Here are the digital tools offered by Google for small businesses:

a. Google Workspace

Google Workspace, formerly G-Suite, is a comprehensive suite of productivity tools that goes beyond enhancing internal team collaboration. In a 2023 report, over 14.5 million websites are using Google Workspace for their operations. Small businesses can leverage Gmail for professional email communication, Google Drive for seamless file storage and sharing, and Google Docs for collaborative document creation.

screenshot google workspace apps and tools
Apps and tools businesses can use with Google Workspace.

By streamlining communication and project management, businesses can boost operational efficiency and increase productivity. This integrated platform fosters teamwork and facilitates smooth workflow, contributing to overall business growth and effectiveness.

b. Google Alerts

Google Alerts allows you to monitor any keyword or keyword phrase you like. You'll get an email alert once it appears in Google's search engine results. You can use the service to track news sources, blog posts, the web, videos, books, discussion forums, and finance trackers in any language and region of your choice.

screenshot triggering google alert for best italian steak in manhattan
Triggering a Google alert for a specific local SEO keyword.

Google Alerts is a valuable tool for small businesses aiming to stay ahead in their industry. Businesses can gather crucial market intelligence by setting up alerts for industry trends, competitors, or relevant keywords. This timely information allows companies to adapt quickly, seize opportunities, and make informed decisions.

For instance, being alerted to competitor activities can guide businesses in refining their strategies, ultimately impacting revenue generation positively. On the other hand, most companies use Google Alerts to track their online presence, as recent surveys suggest that 69% of businesses using Google Alerts follow themselves. By staying well-informed, businesses can position themselves as industry leaders, catering to evolving customer needs and preferences.

c. Grow My Store Analytics

Grow My Store Analytics is specifically designed for e-commerce businesses to provide actionable insights into website performance. Small businesses can use this tool to identify areas for improvement in the online shopping experience, such as optimizing website navigation or enhancing product displays. Implementing these improvements can increase customer satisfaction and loyalty, positively impacting revenue.

screenshot generate report google grow my store
How small businesses can generate a report from Google Grow My Store. Source: Trusted Shops

Some businesses often refer to other third-party analytics provider to optimize their website. While such tools provide excellent insights for website improvement, Grow My Store allows brands to effectively align their activities directly based on Google's ranking algorithm. This is significantly important for small businesses, as 81% of consumers use Google to evaluate local businesses.

By leveraging Grow My Store analytics, businesses can tailor their online presence to meet customer expectations, ultimately driving sales growth.

d. Video Maker

With the rise of micro-entertainment platforms such as TikTok, Facebook and Instagram reels, and YouTube shorts, it has become imperative for businesses to find ways to create attractive videos efficiently. In fact, recent surveys suggest that 9 out of 10 people want to see more videos from brands.

screenshot google business video maker
Google’s introduction to their Video Maker for their Google Business listing owners.

Google's Video Maker offers small businesses a user-friendly solution for creating engaging promotional videos. Through this tool, brands can feature their products, services, and other offers effectively across Google platforms such as Google Business. Engaging promotional videos have the potential to go viral, increasing brand visibility and attracting a wider audience. This, in turn, can translate into increased customer engagement and revenue generation for small businesses.

e. Market Finder

Market Finder is a strategic tool for small businesses looking to expand their reach. Businesses can make informed decisions about market entry by analyzing potential markets based on factors like consumer behavior, purchasing power, and competition. This tool is invaluable for identifying new opportunities and tailoring marketing strategies to diverse audiences.

screenshot google market finder report france japan germany
Sample market report for businesses in France, Japan, and Germany. Source: Think with Google

Google's digital tools and online platforms don't shy away from encouraging businesses to scale and expand. Google Business allows businesses to manage listings for multiple locations and franchises.

Successfully entering new markets can significantly boost revenue generation for small businesses by tapping into untapped customer bases and diversifying revenue streams.

f. Google Trends

Google Trends is a powerful tool that allows businesses to gain valuable insights on Google ranking. By analyzing the relative search interest for specific keywords, businesses can discern emerging trends in their industry, enabling them to tailor their online content and strategies accordingly.

For businesses aiming to boost their online ranking, Google Trends is a key resource in identifying trending topics and keywords that can be strategically incorporated into listing content, Google posts, and review responses on your Google Business listing. This real-time data helps businesses stay ahead of the curve, ensuring their online presence aligns with current consumer interests and search patterns.

google trends screenshot fortnite asian food cupcake
Sample of a Google Trends report showing Google search location, variation, and frequency. Source: SEMRush

Furthermore, Google Trends aids businesses in understanding geographic and demographic variations in search interest, allowing for targeted marketing efforts. By identifying regions where specific topics or products are gaining traction, businesses can optimize their online content to cater to the preferences of local audiences. This geographical granularity can be particularly advantageous for businesses wishing to boost their local SEO and rank on the Google 3-Pack.

g. Google Review Widgets

Google Review Widgets offer small businesses a simple yet impactful way to build credibility and trust. Businesses can enhance their online reputation by encouraging customers to leave positive reviews directly on their websites.

screenshot figma design of google review widgets
Sample of Google Review Widgets businesses can use on their websites. Source: Figma

Positive reviews contribute to establishing trust with potential customers, influencing their decision-making process. Increased trust often translates into higher conversion rates and customer loyalty, driving revenue growth. On the other hand, a reasonable number of negative reviews attest to the authenticity of your business.

It's also worth noting that actively responding to Google Reviews is crucial for businesses beyond merely collecting feedback. Whether positive or negative, engaging with customer reviews demonstrates a commitment to customer satisfaction and showcases the human side of the business.

What is the most important Google App for businesses?

While all the tools mentioned are crucial, Google Reviews and apps related to such Google services stand out as the most vital apps for businesses. Google Reviews acts as an effective marketing strategy. An impressive 81% of consumers acknowledge reading Google reviews before purchasing. This statistic underscores the significant impact of Google Reviews on consumers' perceptions and positions it as a pivotal tool for businesses aiming to build trust and credibility in the digital landscape.

Boost your business’s online visibility with MARA

Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

AI-Powered Review Inbox

One of the key features of this tool is the Review Inbox. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA Review Inbox
Streamlining Google Reviews into one convenient dashboard.

Advanced Review Analytics

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

MARA Review Analytics
Extracting valuable insights in real-time.

Boost your efficiency with Review Automation

After gaining trust in your personal AI Review Assistant, you can even go on autopilot and create automation rules. This way, you can specify which reviews should be replied by the AI directly with no additional approval. With the configuration below, all Google reviews with no text and a star rating of 4 and above are answered automatically.

MARA Review Automation
Go autopilot with Review Automation.

The most personal response AI

MARA's AI isn't just about efficiency; it's about personalization too. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback and economize both time and money, is the reason behind its growing popularity.

Final Thought

Google for Small Business is a suite of digital tools standing as a cornerstone for small and midsize businesses seeking success in the online realm. The commitment to supporting small enterprises is evident through providing cost-effective solutions, ranging from optimizing online presence with Google My Business to leveraging powerful analytics tools. These tools empower businesses to make informed decisions, enhance their performance, and navigate the dynamic digital landscape. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

This article is part of our hero content series on “Mastering Google Reviews - A Complete Guide".

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Frequently Asked Questions:

What services does Google offer for businesses?

Google provides a range of services for businesses, including Google My Business, Google Ads, Google Workspace, Google Analytics, and more.

What is Google My Business tool?

Google My Business is a free tool that allows businesses to manage their online presence on Google. It enables businesses to display key information, respond to customer reviews, and connect with potential customers on Google Search and Maps.

How can Google Ads benefit small businesses?

Google Ads can significantly benefit small businesses by providing a targeted advertising platform. With the ability to showcase products or services in search results, businesses can reach potential customers actively searching for similar offerings, thus increasing visibility and driving qualified leads.

Can Google Workspace enhance team collaboration for small businesses?

Yes, Google Workspace is designed to enhance team collaboration for small businesses. With tools like Gmail, Google Drive, and Google Docs, teams can seamlessly collaborate on projects, share files, and communicate effectively, fostering increased productivity and efficiency.

How do Google Trends help businesses stay competitive?

Google Trends offers valuable insights into emerging trends by analyzing the search interest for specific keywords. By leveraging this data, businesses can tailor their online content, stay ahead of industry shifts, and ensure their strategies align with current consumer interests, ultimately enhancing their competitive edge in the digital landscape.

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