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Google My Business Guide: How to Optimize Your Profile

Google My Business Guide: How to Optimize Your Profile
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Google My Business is a great tool for local business owners to reach their customers. Optimize your profile to boost your ranking on relevant searches.
Google My Business Guide: How to Optimize Your Profile

It has become a reflex among consumers to Google a store, a product, or a service before spending money. According to recent studies, 97% of people learn more about local companies online than anywhere else.

Because of this, it has become increasingly important for local and small businesses to optimize their Google My Business (GMB) profile. Even if a company has an excellent reputation in its community, with the shifting lifestyle trends of today, a single faulty Google search can turn away a potential customer.

Surely, we all don't want that. So here's how you can optimize your GMB profile to connect with your target clients.

What does it mean to optimize Google My Business?

Customers are 2.7x more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. Furthermore, customers are 70% more likely to visit and 50% more likely to purchase from local stores with a strong presence on Google.

Google my Business profile

GMB profile optimization is the process of supplying and maintaining targeted data in your business profile to match it with relevant searches. Aside from your complete and updated business information, one crucial step in doing this is by creating an engaging and interactive Google My Business presence by replying to customer reviews.

How do I optimize my GMB profile?

Adding details to your GMB profile can be tricky, as Google automatically indexes these details in searches related to your products and services. One error in your website link or contact number can significantly affect your revenue.

Aside from this, supplying information that doesn't match your niche can cause a mismatch in searches–leading you to unmatched and unqualified leads.

Here's how you can optimize your GMB profile to match you with the most relevant searches.

1. Use personalized business details

Completing your business details means more than providing your website, phone number, and address. Specific details are crucial, especially for local and small businesses.

a. Detailed business hours

Instead of just placing a general window hour, specify your operating hours for each day of the week.

b. Specific location

For the location, you must provide the complete street address, service area, and place maker, especially for local businesses. Providing a photo of your store is also suggested.

Here’s an example of an optimized GMB profile with detailed business hours and specific location.

Add your personalized business details to your GMB profile

c. Engaging description

Consider your GMB profile as a marketing page. Thus, write a simple yet striking business description with relevant keywords.

An example of an engaging Google my Business description

2. Introduce your offers

Optimized GMB profile offers

Help potential customers discover what your business has to offer. Upload clear photos of your products, updated price lists, menus, and more. It is also best to include a call to action such as Call Now, Get Offer, Learn More, or Order Online.

3. Answer the Q&A portion

It's been verified that consumers are using the Google Question and Answer section. A 2018 survey showed that the visibility of local businesses online showed a massive 80% increase with the launch of the GMB Q&A.

Google my Business Q&A section

4. Reply to customer reviews

Aside from visibility, optimize your GMB profile by building trust and customer relationships with your audience. Replying to Google customer reviews can be the best and easiest way to do online organic marketing for local businesses.

Replying to Google reviews

What are the top three ranking factors of Google My Business?

To make the most out of your GMB profile, it's essential to understand how Google connects you to customers. Google has made it easier for business owners to know which optimization strategies work for them through their Business Profile Performance.

Optimized profiles indexed by Google can achieve 50% growth in total customer actions and a 400% increase in search impressions, including small businesses and enterprises. Here's how to achieve it:

1. Relevance to the audience

The relevance of your business to audience search is the most important Google ranking factor. Here is the best combination of keywords that you can use:

Main Category + Location

Example: Car Dealers Duluth Atlanta

Main Category + Prominent Location Near Your Business

Example: Mediterranean Restaurant Near Mount Rushmore

"Best" / "Cheapest" / "Nearest" + Main Category + Location

Example: Best Car Insurance Company Lakeworth Georgie

Use these combinations of keywords all over your profile description, replies on reviews, Google My Business posts, and answers to the Q&A section.

2. Proximity

Proximity is vital for businesses targeting local customers. Upon supplying your complete address, Google Maps automatically calculates your distance to every relevant search.

A strategic business location is still the best way to have the best proximity to most Google searches. If this doesn't apply to you, using location-based keywords on all your GMB content is essential.

3. Engagement

The best thing about the rise of online review platforms such as Google My Business is that it allows local businesses to match up with enterprises through online engagement. The company that takes advantage of Google reviews mostly gets better search results regardless of its competitors' prominence.

Experts suggest that regular customer reviews can make your rank higher in searches. The best way to do this is to diligently reply to online reviews, as it encourages customers to continue to help you in boosting your presence.

How to write the best replies to Google My Business reviews?

Leaving your Google reviews unattended can be counterproductive, even if you have a well-optimized GMB profile. Here's why:

  • Inactive Google My Business reviews decrease your relevance on Google searches;
  • Unattended negative reviews drive off potential customers and affect your Google ranking; and
  • Unrecognized positive reviews lead to poor customer loyalty, which is crucial for local businesses.

So, it's best to keep a steady flow of replies to your Google My Business profile. To do this, you will need copywriters, customer service representatives, and marketing experts.

Or you can get an AI review reply generator that automatically writes optimized reviews.

We know how hard it is to strategically use location and category-based keywords to boost your visibility in Google searches. This is why we designed an AI review reply generator that combines the intelligence of Search Engine Optimization (SEO) tools and copywriting experts to align your replies to relevant searches.

Writing Location-based Replies

An AI reply generator automatically copies relevant location-based keywords from customer reviews to double your search score.

Aside from this, it translates replies to the source language of reviewers, which can boost your relevance on searches in the language used.

Category-based Replies

You can easily change your replies based on your niche. This way, you can ensure your responses use relevant category-based keywords.

SEO optimized response to Google review generated with AI Review Reply Assistant

Optimizing your GMB profile through writing replies can be complicated – but it doesn't have to be. Using an AI review reply generator allows you to focus your time, efforts, and resources on other activities that will improve your products and services.

Use our AI review reply generator for free to check its compatibility with your business.

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Frequently Asked Questions:

Our AI Review Reply Assistant
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