Background Shape

Mastering the Art of Searching Google Reviews for Informed Decisions

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Start making the most out of your Google Reviews today. Learn how to efficiently search and analyze customer feedback to enhance marketing strategies, customize offers, and make data-driven decisions.
Mastering the Art of Searching Google Reviews for Informed Decisions

Google platforms are excellent avenues to get authentic and valuable customer insights that will allow you to boost your operations. As of this writing, about 38 million businesses use Google data to improve their go-to-market offers, especially digital ones.

However, we know that Google Analytics, Insights, and other data services could be costly, so businesses must find an alternative way to extract customer insight from their platforms. This blog will discuss how searching Google Reviews can help boost your marketing strategies, create customer profiles, and more.

How can I search Google Reviews?

Navigating through your Google Reviews can be tricky, especially if you've successfully gathered hundreds or thousands of reviews. Here's how you can search Google Reviews to make the most out of them:

Searching Google Reviews by Keywords

Searching Google Reviews for keywords is crucial for several reasons:

Efficient information retrieval.

Strategic keyword searches allow business owners to swiftly extract relevant information from a multitude of reviews.

Extract insights on specific business areas.

Keywords enable business owners to gain insights into customer perspectives on product features, service quality, and other critical yet specific elements essential for enhancing business operations. These can range from your check-in time and booking process to parking space and other intricate areas of your customer service.

Understand positive and negative customer sentiments.

Searching for keywords helps business owners uncover both positive and negative sentiments, providing a nuanced understanding of customer feedback. The qualitative data from Google Reviews will greatly complement the quantitative ones from guest surveys.

Identify trends and patterns.

Analyzing reviews for specific keywords enables business owners to identify recurring themes, aiding in discerning consistent patterns in customer experiences. This will allow you to not just track their services but also ensure you provide nothing less than excellent guest satisfaction.

Customize offers.

Tailoring search queries with specific keywords allows business owners to focus on the most important aspects, enabling them to customize their offers based on customer sentiments. For instance, if customers consistently praise your creme brulee dessert, servers can upsell it by presenting it as your "Most Reviewed Product."

Enhance decision-making.

Businesses using online data are 23x more likely to make a decision that will allow them to gain customers. By thoroughly reviewing your Google Reviews, you can make strategic decisions aligned with your growth objectives, weigh pros and cons based on customer feedback, and identify authentic trends within your market.


How do you search Google Reviews by keywords?

The following are the three steps to guide you through the process:

1. Identify the keywords you want to search.

Identifying SEO keywords for your business involves defining objectives, researching industry trends, and analyzing competitor strategies. Use tools like Google Keyword Planner for keyword research and identify the specific keywords you'll look for on your Google listing reviews.

screenshot homepage google keyword planner
Homepage of Google Keyword Planner.

2. Open your Google Business listing.

For mobile users, it's easier to open your Google Business listing through Google Maps. If you're on your desktop, look for your listing through a simple Google Search.

screenshot hyatt grand hotel central new york overview
The Overview tab of a Google Business listing.

3. Go to the Reviews section.

By default, a Google Business listing shows an overview of your business. Click the Reviews tab just beside the Overview tab.

screenshot reviews tab google business listing
Reviews tab of a Google Business listing.

4. Type the keywords.

A search bar will automatically appear. Type in the keywords you're looking for and start going through your Google Reviews.

screenshot search bar google reviews
The search bar for Google Reviews.

5. Use the Google Reviews filters.

Fortunately, Google allows you to go through your reviews easily using their automatic filters. Upon typing your desired keyword and clicking go, sort the results based on their score, helpfulness, and recency.

screenshot google reviews filters
Google Review filters allow you to efficiently go through the Google Reviews.

Searching Google Reviews By Topics

Beyond keywords, users can categorize reviews by topics to extract more focused information. Here's why business owners should use this strategy:

Get a better grasp of key operational areas.

While keywords only target specific areas of your business, such as your parking space, front desk, and communication lines, searching Google Reviews by topics allows you to have a broader look at customer insights on key operational areas. For instance, this method comprehensively explains various aspects like room cleanliness, staff behavior, and hotel amenities.

Extract insights and generate area reports.

Searching Google Reviews by topic allows business owners to strategically extract valuable insights, focusing on specific aspects crucial for understanding customer sentiments.

Uncover business opportunities or untapped markets.

Searching Google Reviews enables businesses to identify potential gaps in the market by analyzing customer feedback and understanding unmet needs or demands. For example, if most hotel guests commute from your location to a key tourist spot, you can explore the area to open a branch in that specific location.

Easier competitor analysis.

Business owners can conduct comparative analyses, comparing their performance to competitors in specific areas. For instance, restaurants can check their competitors' listings to see if their ribs + chicken plate combo is being raved by their diners. If yes, they can offer an improved version; if not, they can pair their famous ribs with another dish.

Gather data for business improvement.

Monitoring reviews by topic provides invaluable insights, allowing business owners to pinpoint improvement areas. Identifying recurring keywords associated with negative experiences guides businesses in refining operations and enhancing overall customer satisfaction.

How do you search Google Reviews by topics?

Follow these steps for easy navigation:

1. Access Your Google Business Listing.

Open your listing effortlessly by conducting a web search or through Google Maps on your phone.

2. Navigate to the Reviews tab.

Upon reaching the Overview page, locate and click on the Reviews tab.

3. Select your desired topic from the given categories.

Just below the search bar, discover a variety of topics automatically extracted by Google from the content of the reviews. These encompass aspects like Location, Property, Service, Cleanliness, etc. The number of categories adjusts based on the number of reviews for the listing.

screenshot topics on Google Reviews
Selecting the topic among the categories given by Google.

4. Optimize review search with filters.

Use the filters - Most Recent, Most Helpful, Lowest, and Highest Rating - to seamlessly navigate the reviews. This feature enhances your ability to access and assess all information within the reviews efficiently.

Searching Google Reviews By Users

Going through the Google Review profile of your reviewers also brings numerous benefits to your business. Here are some of them:

Identify loyal customers.

By reviewing your reviewers' profiles, you can identify and acknowledge loyal customers who consistently contribute positive feedback. This recognition fosters a sense of appreciation and strengthens customer relationships.

Address individual concerns.

Examining reviews by a specific user allows businesses to address individual concerns or complaints raised by that customer. This personalized approach demonstrates a commitment to customer satisfaction and can lead to problem resolution.

Gauge customer loyalty trends.

On average, 80% of profits come from 20% of customers. Analyzing reviews from specific users over time provides insights into how you can build better customer relationships that will allow them to develop loyalty to your brand.

Creating tailored market strategies.

Understanding the preferences and experiences of specific users enables businesses to tailor their marketing strategies. This personalized approach can help create personalized responses, targeted promotions, loyalty programs, or special offers to retain and attract customers.

How do you search Google Reviews by users?

Unfortunately, you can't directly search Google Reviews per user. However, creating a customer profile based on their Google Reviews can still be achieved through these steps:

1. Find a specific user using keywords or topics.

Utilize keywords or topics relevant to your business to potentially identify a specific user amid the reviews.

2. Determine if users left multiple reviews.

Check for patterns by identifying users who have left multiple reviews. This can help narrow down potential matches.

3. Analyze the content of the reviews.

Thoroughly analyze the content of reviews, looking for consistent writing styles, preferences, or specific details that might indicate the same user.

4. Check the user's Google Reviews profile.

While Google Reviews usernames are not publicly displayed, some users may have a visible profile. Check for additional details within the user's Google Reviews profile.

5. Take note of the user’s comments.

Pay attention to the sentiments expressed by the user towards your business and competitors. This qualitative analysis can provide valuable insights into their preferences and experiences.

screenshot google review for steakhouse and hyatt new york hotel
A Google reviewer diligently reviewing the offers and pricing of businesses under the hospitality industry.

The profile showcased in this Google Reviews example serves as an excellent illustration. The user consistently reviews hotels and restaurants, delving into common categories like customer service, location, and offerings. Notably, the reviewer pays specific attention to pricing. This aspect presents an opportunity for businesses reviewed by this user to consider providing cost-effective offers based on the reviewer's emphasis on this topic.

How do I see full Google Reviews?

Still struggling with how you can fully go through your Google Reviews? Here's a quick guide for you:

Search Google Reviews on Google Maps

Navigating Google Maps for comprehensive reviews is a seamless process with the following steps:

1. Open Google Maps.

Launch the Google Maps application on your device or access it through a web browser.

screenshot google maps app store
Searching Google Maps on the App Store.

2. Search for the Google Listing.

Locate the desired business by entering its name, type, or related keywords in the search bar.

screenshot searching listing google maps
Searching for the specific listing on Google Maps.

3. Search for specific keywords (Competitor Analysis).

Refine your search by including specific keywords, especially when assessing competitor reviews. This way, you can also view the reviews of your competitors.

screenshot search best hotel in manhattan
Checking competitors on Google Maps through keyword search.

4. Select your Google listing and go to Reviews tab.

Choose the relevant Google Listing from the search results. Once on the business listing, navigate to the Reviews tab to explore customer feedback.

reviews tab of a Google Business listing.
The Reviews tab of a Google Business listing.

5. Search via keywords or topics.

Further enhance your search by utilizing keywords or topics within the Reviews tab for focused insights.

screenshot google map searching google review
Searching Google Reviews on Google Map.

Search Google Reviews via Web Search

Harness the versatility of the Google search box to find and explore reviews through the following steps:

1. Open Google search.

Access the Google search engine through your web browser.

screenshot google search
Using web search for Google Reviews management.

2. Search for the Google listing.

Initiate a search for the desired business or service to find relevant Google Listings.

screenshot searching google business listing web search
Searching for the specific Google Business listing via web search.

3. Search for specific keywords (Competitor Analysis).

Refine your search using specific keywords, especially when conducting competitor analysis. This way, you can also view the reviews of your competitors.

screenshot keywords google web search
Using keywords on Google web search.

4. Choose the listing from Google 3-Pack or click "See More.

Select the desired listing from the Google 3-Pack. If your listing doesn't appear on the local pack, click "See More." You will be redirected to a Google Maps web view.

screenshot local 3-pack best manhattan hotels
The local 3-pack for best Manhattan hotels.

5. Select your Google listing and go to the Reviews tab.

Choose the relevant Google Listing from the search results. Navigate to the Reviews tab on the business listing page.

screenshot desktop view reviews tab google business listing
The Reviews tab of a Google Business listing on desktop view.

6. Search via keywords or topics.

Enhance your review exploration by utilizing keywords or topics within the Reviews tab for a focused analysis.

screenshot searching Google reviews desktop
Using the search feature of Google Business listing on desktop view.

Why search Google Reviews?

81% of consumers said they read Google reviews before making a purchase. In short, he who controls Google Reviews controls the revenue!

Here are some of the benefits of efficiently managing Google Reviews:

Respond to Google Reviews in seconds.

Knowing how to search Google Reviews allows you to manage Google Reviews efficiently. This is vital for swift responses to customer feedback, showcasing a commitment to satisfaction, and positively influencing online reputation. To further improve your review management process, it's highly recommended to use AI Review Reply Generators when responding to Google Reviews.


Boost SEO and online visibility.

Efficiently searching Google Reviews enhances your business's online presence by influencing search engine algorithms. Positive engagement and active interactions with reviews can contribute to improved search rankings, ultimately boosting your visibility in online searches.

Turn challenges into opportunities.

Searching Google Reviews allows you to view negative feedback not as setbacks but as growth opportunities. By effectively addressing and resolving unfavorable reviews, businesses can showcase their commitment to customer satisfaction and turn challenges into positive outcomes.

Strategic reputation management.

Efficiently searching and managing Google Reviews is a strategic approach to shaping your online reputation. Proactive reputation management involves monitoring reviews, addressing concerns before escalation, and maintaining a vigilant stance on online reputation, empowering businesses to stay ahead in the digital landscape.

Manage your online reviews efficiently with MARA.

Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Easier review monitoring with Review Inbox

One of the key features of this tool is the Review Inbox. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA Review Inbox
Never miss a single Google Review.

Extract actionable insights with Review Analytics

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

MARA Review Analytics
Extract customer insight from Google Reviews.

The most personal response AI

MARA's AI isn't just about efficiency; it's about personalization too. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback and economize both time and money, is the reason behind its growing popularity.

Final Thought

Mastering the art of searching Google Reviews empowers users to make well-informed decisions and allows businesses to actively shape their online reputation. Whether you're a customer seeking insights or a business owner managing reviews, understanding the search process is key to navigating the digital landscape effectively.

Managing online reviews need not be an overwhelming task. With the appropriate software, not only can you streamline the process, but you can also personalize your responses, and derive valuable insights from the reviews. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

This article is part of our hero content series on “Mastering Google Reviews - A Complete Guide".

Oops! Something went wrong while submitting the form.

Frequently Asked Questions:

How do I find my Google reviews on my phone?

Easily locate your Google reviews on your phone by opening the Google Maps app. Enter your business name or location in the search bar, select your business from the results, and go to the "Reviews" tab to access all customer feedback.

Can we track reviews on Google?

Absolutely! Use your Google My Business (GMB) account to track and monitor reviews efficiently. Access the "Reviews" section to stay informed about customer feedback, respond promptly, and maintain a positive online presence. Tracking reviews allows businesses to address concerns, express gratitude, and engage effectively with customers.

How often should I check my Google reviews?

Regularly monitoring your Google reviews is crucial for maintaining a positive online reputation. Aim to check your reviews at least once a week. This frequency lets you stay responsive to customer feedback, promptly address concerns, and actively engage with your online audience.

Is it possible to turn off Google reviews for my business?

Google reviews are an essential aspect of online reputation. While you can't completely turn off reviews on Google, you can manage your Google My Business settings to control who can leave reviews. However, it's generally advisable to embrace reviews as they contribute to your business's credibility.

Reply with AI - the best-kept secret of leading businesses.

review AI for Westin hotels
review AI for Radisson hotels
logo steigenberger
review AI for Accor hotels
review AI for Moevenpick hotels
review AI for Best Western hotels
review AI for Leonardo hotels
review AI for Sheraton hotels
No credit card required 

Related articles:

Loader 3 dots