Whitepaper: How AI is revolutionizing hotel searches

Find out what you can do to be recommended by ChatGPT & Co.
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4.8 out of 5 based on 500+ reviews.
Personal demo

See how MARA handles your hotel's reviews in 30 minutes

A personal walkthrough with our team, in German or English. No sales talk, just a real look at what's possible.

AI replies drafted in your hotel's brand voice
What guests praise and criticize, across every platform
Answers to any question about your guest feedback, in seconds
"We'd love to show you how MARA analyzes guest reviews in minutes and drafts replies in your hotel's tone of voice. 30 minutes, no sales talk, just a real look at what's possible."
Max Lueders
Maximilian LĂĽders
Co-Founder, MARA

Join our 2000+ happy customers:

MARA customers get results

How hotels from single properties to large hotel groups save hours and raise their ratings with MARA.

Hotel Oderberger Berlin chooses MARA for reputation management

Hotel Oderberger Berlin chooses MARA for reputation management

Hotel Oderberger Berlin, the boutique hotel inside the historic Stadtbad Oderberger StraĂźe, has chosen MARA to manage its guest reviews, connected seamlessly to Mews and Flexkeeping.

Read the story
How the UK's Most Forward-Thinking Hospitality Operators Are Using Guest Feedback Differently

How the UK's Most Forward-Thinking Hospitality Operators Are Using Guest Feedback Differently

Most hotel groups respond to guest reviews. The best ones use them to make capital decisions, get operational issues to the right team automatically, and build better properties. We spoke with UK hospitality operators doing exactly that — here is what separates them from the rest.

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How Imlauer Hotels Connects Guest Reviews to Hotel Operations

How Imlauer Hotels Connects Guest Reviews to Hotel Operations

Most hotels treat a guest review as a task. Someone reads it, replies, and moves on. At Imlauer Hotels, a five-property hotel group spread across Salzburg, Vienna, and Styria, reviews do something more. They decide who gets called up on stage at the company’s yearly party. They shape the conversation with ownership about where to invest. And every morning, they tell a hotel director exactly how his team performed the day before.

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Your demo, your focus

We could talk about a lot. Tell us what matters to you.

MARA covers a lot of ground, and 30 minutes go by fast. Let us know in the form what you're most interested in, and we'll spend the demo on exactly that.

Two tables showing factors affecting MARA scores. The first titled 'Increasing Your MARA Score' lists five categories with reviews and positive impact values: Staff (25 reviews, +1.23), Location (56 reviews, +1.48), Rooms (13 reviews, +2.31), Front Office (42 reviews, +0.79), and Special Services (27 reviews, +3.22), each with green impact bars. The second titled 'Decreasing Your MARA Score' lists the same categories and reviews but with negative impact values: Staff (-1.23), Location (-1.48), Rooms (-2.61), Front Office (-0.79), and Special Services (-3.22), each with red impact bars.

What really drives your rating?

We show you how MARA groups the topics guests mention into categories like housekeeping, rooms, front office and F&B, how Impact Scores reveal which areas move your rating most, and how the AI summary splits them into quick wins and strategic actions.

Review Analytics
User interface of MARA chat assistant showing a welcome message and example queries like 'Negative reviews this month,' 'Breakfast complaints,' and 'Compare to last month.' It includes selectable filters for Review Insights, Crowne Plaza, date range Apr 2026 vs Mar 2026, Topics only, and Property, with a text input area labeled 'Ask anything...' and a send button with an upward arrow.

Reports without the manual work?

See how you describe a report in plain language and the AI Research Assistant builds it from your reviews, topics, scores and KPIs, then sends it on a schedule as a web report and PDF, even to people without a MARA login.

AI Research Assistant
User interface screen asking if the user wants to share their feedback with others, showing a suggested draft review praising Grand Vista, with options to post the review on Google or Tripadvisor, and a Maybe later option.

More from your guests than a star rating?

We walk you through the Conversational Review Booster, which asks each guest up to 3 AI follow-up questions, and in-stay surveys that alert the right staff when a rating drops below your threshold.

Surveys

Running more than one property?

See the Group Overview with MARA Score, response rate and review volume across all properties, grouped by region or brand, and how to spot the weakest property in any category in seconds.

Group Analytics
MARA MCP

Want guest data in your own tools?

We show how the MARA API feeds reviews, analytics, topics and service tickets into your BI or ticketing tools, and how MARA's MCP server lets your own AI assistant query your guest intelligence directly.

API & MCP
Diagram showing MARA integration with PMS including MEWS, apaleo, ORACLE and more, Operations including flexkeeping, hotelkit, Sweeply and more, plus an Open API connecting MARA with other tech stack components.

Connecting MARA to your PMS?

Tell us which PMS you run, whether Mews, Apaleo, Oracle Opera Cloud, Protel or another, and we'll show how MARA matches reviews to reservations, writes guest preferences into profiles, adds room- and rate-level analytics and creates housekeeping and maintenance tickets.

Integrations

Less time spent on review replies?

See Google, Booking.com, Expedia, Tripadvisor and more in one inbox, replies drafted in a Brand Voice learned from your published answers, and automation rules that publish the ones you choose.

Brand Voice AI

Connects with your tech stack

Explore all integrations

Questions before you book

Quick answers about the demo and getting started with MARA.

What happens in the demo?

A 30-minute walkthrough of MARA with our team: the review inbox, AI replies in your brand voice, guest feedback analytics, and time for your questions. No pitch deck and no obligation afterwards.

Do I need a demo to get started?

No. You can start for free and connect your reviews right away. The demo is for teams who want a guided walkthrough first.

How long does setup take?

About three minutes. Connect your review sources and you're drafting replies.

What about reviews in other languages?

MARA reads and drafts replies in the guest's language, automatically.

Can more than one person use it?

Yes. It's built for multiple users and multiple properties, so whole teams and groups work in one place.

Still have questions?

Our team is happy to walk you through it.

Contact us