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Reply to every guest review, and know exactly what to fix
MARA is the AI review management and guest intelligence platform for independent hotels and hotel groups. It replies to reviews from Google, Booking.com, Expedia, Tripadvisor and more in your brand voice, scores every topic guests raise by its impact on your rating, and links feedback back to the room and rate behind it.
No credit card required
Join our 2000+ happy customers:
What is MARA?
MARA is guest intelligence software for hotels. It brings every guest review into one inbox, drafts a reply in your own voice, and turns reviews, surveys and PMS data into analytics that show which topics are lifting or lowering your rating.
Independent hotels use MARA to answer every review in minutes. Hotel groups use it to compare every property on one screen and group results by region, brand or property type.
With a connected PMS, MARA links each review to the stay behind it, so you can see guest feedback by room, room type and rate.
Every review platform in one inbox
Reviews from Google, Booking.com, Expedia, Tripadvisor and 7 more platforms land in one inbox. Generate a reply, check it, send it. For Google, Booking.com, Expedia and Tripadvisor, MARA publishes the reply directly to the platform.
Draft replies prepared automatically every morning, ready for review
Optional auto-publishing for simple reviews, such as 4 and 5 star Google ratings without text
Unlimited users with roles from Account Admin to Read Only, so each property team sees only its own reviews
Replies that sound like your team wrote them
MARA trains on the replies your team has already published, so every draft matches your tone, sign-offs and house style. No templates: each reply responds to what that guest actually wrote. little BIG hotels raised their response rate from 20% to over 90% with MARA.
Brand Voice learns from your own published replies, or choose a formal, business casual or casual tone
Smart Snippets teach the AI how to handle recurring topics, and MARA proposes new ones when a topic keeps coming up
With a connected PMS, room number, room type, rate and length of stay sit next to the review while you reply
Review analytics that show what is moving your rating
Booking.com and Google tell you your score. MARA tells you why. It reads every review, extracts the topics guests actually raise, and ranks each one by how much it lifts or lowers your rating.
Topics taken from what guests wrote, as specific as "pool water too cold", not a fixed category list
Impact and positivity scores per topic, tracked over months, with AI summaries of quick wins and strategic actions
Ask Reviews Anything: ask "What do guests say about breakfast?" and get an answer with the reviews behind it
Guest intelligence across every property in your group
The Group Overview puts every property on one screen with its response rate, MARA Score and review volume. Group by region, brand or property type, find the property that is underperforming in a category, and send each team only the feedback it needs. JUFA Hotels runs 60 properties on MARA at a 100% response rate.
Compare all properties on one screen and sort to find the weakest performer in any category
AI Research Assistant: describe a report in plain language and get it as a scheduled PDF, also for recipients without a MARA account
Share filtered views as links, and pull reviews and analytics into BI tools and AI agents via Open API and MCP
Just as useful for a single independent hotel
You do not need a revenue team or an analyst to use MARA. Connect your review platforms, and your first reply drafts and your first analysis are ready in minutes.
Lite plan for one property up to 50 rooms, with 150 AI replies a month included
Daily notifications so no review goes unanswered
Post-stay surveys that guide happy guests to Google or Tripadvisor and keep complaints private
See what MARA finds in your own reviews
Whether you run one hotel or a whole portfolio, we will walk you through MARA with your own properties, platforms and guest feedback. Prefer to explore first? The free trial needs no credit card.
Connect guest feedback to the stay behind it
Room and rate level insights
Connect your PMS and MARA matches around 95% of eligible Booking.com and Expedia reviews to the reservation. See which rooms, rates and price points score lowest, and get guest preferences written back into the guest profile.
Automatic service tickets
"A/C broken in room 105" becomes a maintenance ticket in Mews Tasks, Flexkeeping, SnapFix, HotelKit, Sweeply or LikeMagic Tasks, so housekeeping and maintenance act before the next guest checks in.
Smarter guest surveys
Unlimited post-stay and in-stay surveys with up to 3 AI follow-up questions, alerts for low scores, and answers analysed alongside your online reviews.
What hotels achieve with MARA
From independent hotels to international groups, MARA customers answer more reviews in less time and act on what guests tell them. MARA has more than 2,000 customers and a 4.8 out of 5 rating on HotelTechReport from 490+ reviews.
Loved by hotel groups and independent hotels
From independent hotels to international groups, teams use MARA to reply in their own voice and act on what guests tell them.
Talk to a team that knows hotels
Book a short demo and we will show you what MARA would reply and surface for your properties. Running a single hotel? Start the free trial and connect your first review platform in minutes, no credit card required.
Questions hotels ask about MARA
Answers for independent hotels and hotel groups evaluating MARA.
MARA is an AI review management and guest intelligence platform for hotels and hotel groups. It replies to guest reviews in your brand voice and turns reviews, surveys and PMS data into analytics that show what is moving your rating.
Yes. The Lite plan covers one property with up to 50 rooms and includes 150 AI replies a month, from €70 per month billed annually. Setup takes minutes and the free trial needs no credit card.
Yes. The Group Overview compares every property on one screen, Analytics Dimensions group properties by region, brand or type, and roles limit each team to its own properties. AI Research Assistant reports work at property, cluster or account level.
Google, Booking.com, Expedia, Tripadvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld and OpenTable, plus any other site via the Chrome plugin. Replies publish directly to Google, Booking.com, Expedia and Tripadvisor.
Yes. Brand Voice trains on the replies your team has already published, and Smart Snippets teach the AI how to handle recurring topics. You can also pick a formal, business casual or casual tone.
Platform scores show your rating. MARA extracts the topics guests raise in every review and ranks them by how much each one lifts or lowers that rating, with the guest quotes behind it.
Mews, Apaleo, Ibelsa, Protel, LikeMagic, Oracle OPERA Cloud, StayNTouch and Guestline. With a PMS connected, MARA links reviews to the stay and breaks feedback down by room, room type and rate.
Only if you want it to. Automation rules can prepare drafts every morning for approval, or publish replies automatically for simple reviews such as 4 and 5 star Google ratings without text.
Pricing is per property: Lite €70, Core €130 and Intelligence €210 per month billed annually, or €100, €160 and €290 billed monthly. Every plan includes unlimited users.
Still have questions?
Our team is happy to walk you through it.
News. From MARA.
Awards, guides, and what we are publishing for hotels.
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