AI reputation management for hotels

Reply to every guest review, and act on what they tell you

Built for hotels and hotel groups. MARA replies to reviews from Google, Booking and Tripadvisor in your brand voice, then shows you which topics are moving your rating and what to fix.

No credit card required

Review Inbox

Join our 2000+ happy customers:

Review Inbox: Respond to reviews with ease.

Respond to guest reviews in seconds, not minutes. MARA connects to all your review sources in one inbox, so replying is as simple as "Generate reply" → "Send" → "Done."

Connected to all your review sources in one place

Configure automation rules to reply on your terms

Daily notifications keep you on top of every new review

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Review analytics: see what is actually driving your score

Feel like you've read all your reviews in minutes. MARA turns scattered feedback into clear, actionable insights tailored to your business.

Pros and cons specific to your property, not generic templates

Topics as detailed as "water in the pool is too cold"

Truly actionable insights, easy to understand at a glance

MARA AI: The most personal review response AI.

No generic AI-speak here. MARA learns your brand voice and recurring topics, so every reply feels personal — not automated.

Our Brand Voice AI adapts to your tonality to sound like you

Teach your AI how to respond to recurring topics with Smart Snippets

"But what about ChatGPT?" is something you'll never ask again after testing MARA

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See it on your own reviews

Book a demo and we will walk you through MARA using your properties, your platforms and your actual guest feedback.

Use MARA for review management across your properties

Improve your rating

Turn more guest feedback into 5-star reviews and boost your overall score.

Respond faster, every time

Reply to every review quickly, keeping your response rate — and reputation — strong.

Save time and money

Spend less time managing reviews manually and more time acting on what guests tell you.

Loved by hotel groups and independent hotels

From independent hotels to international groups, teams use MARA to reply in their own voice and act on what guests tell them.

"We opted for MARA because it makes employees enjoy dealing with guest feedback again. It turns an otherwise tedious task into something fun. [...] This promotes rapid learning from feedback and the improvement of the guest experience."
Oliver Elsässer
Project Leader, THE FLAG West M.
"MARA truly has given us a lot more free time for our teams to do what they do best, which is serving the customers."
Kris Leszczynski
Group General Manager, The Edwardian Manchester
"I love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily."
Jonathan Anthamatten
General Manager, EMA House Hotel Suites
"MARA Solutions has streamlined our process of gathering and analyzing customer feedback, allowing us to pinpoint trends and continuously elevate our customer satisfaction."
Hannes Dietl
Head of Digitalization and Information Technology
"Our response rate has significantly increased from 20% in December to over 90% now, thanks to MARA."
Jennifer Seeckt
Revenue Manager, little BIG hotels
"MARA is a top-quality Review Reply Assistant! The high-quality AI replies, paired with the convenient Review Inbox that allows us to post replies directly to the review portals, is a big time-saver for us."
Donata von Finckenstein
Director of E-Commerce, Hotel Amano Eastside

Talk to someone who knows hotels

A short demo is the quickest way to see what MARA would surface in your reviews. If you would rather look around on your own first, the free trial is open.