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MARA Solutions has once again been recognized as the Best Reputation Management Software 2026 by Hotel Tech Report, successfully defending its top position for the second consecutive year.
In addition to this flagship award, MARA achieved another major milestone in 2026: the company was honored with the Hoteliers Choice Award 2026, placing MARA among the Top 10 hotel software solutions overall, across all categories. This distinction highlights not only excellence in reputation management, but also MARA’s broader impact within the global hotel technology landscape.
Recognition Driven by Hoteliers Worldwide
The Hotel Tech Report awards are based on verified hotelier reviews collected during a three-month evaluation period. For the second year in a row, MARA Solutions ranked among the Top 10 most recommended hotel apps, confirming MARA’s consistently high satisfaction scores and strong customer advocacy.
"The ranking process is simple, transparent, and unbiased - judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that MARA’s users decided the #1 Reputation Management Software,” said Hotel Tech Report CEO, Jordan Hollander.
“The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users’ experience in buying, implementing and using those solutions,” said Jordan Hollander, CEO of Hotel Tech Report. “We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it’s based on data.”
Being recognized repeatedly by hotel professionals underscores MARA’s position as a trusted partner for independent hotels and hotel groups alike—especially in a competitive market where guest feedback, online visibility, and brand perception are critical to the hotels success.
A Strong Signal of Product Love
Commenting on the awards, Tobias Roelen-Blasberg, Co-Founder of MARA Solutions, said:
“We are very proud and happy about this award as it is mainly driven by real hoteliers’ recommendations. It proves the strong product love of our customers and our dedication to building the best reputation management system for hotels. Last year, it came as a surprise to many, which is why defending the award was just as hard as winning it the first time. Looking ahead, 2026 will be about continuing to innovate and further extending our lead in AI-driven reputation management.”
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Top Reputation Management Software Based on Hotel Tech Report Awards
The following solutions were recognized by Hotel Tech Report as the best reputation management software for hotels in 2026:
- MARA Solutions - Award winner for the second consecutive year.
- TrustYou - Finalist, moving up from third place to second compared to the previous year.
- GuestRevu - Finalist, ranking just behind last year’s position after placing second in 2025.
Setting the Standard for AI-Driven Reputation Management
MARA Solutions builds an AI-driven reputation management software to help hoteliers analyze, respond to, and act on guest feedback at scale. From automated review responses to AI analysis and actionable insights, the platform enables hotels to strengthen their online reputation while saving valuable operational time.
With multiple awards across consecutive years, MARA continues to set the benchmark for modern reputation management—demonstrating how technology, when built closely with hoteliers, can deliver measurable impact and long-term trust.
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