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Exploring the Best TrustYou Alternative for Hotel Reputation Management

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Discover the top TrustYou alternative for hotel reputation management. Learn about the drawbacks of TrustYou's AI without personalization and explore MARA AI's efficient and tailored solution.
Exploring the Best TrustYou Alternative for Hotel Reputation Management

Maintaining a stellar online reputation is paramount in the hospitality industry. According to research from TripAdvisor, 8 out of 10 people consistently read online reviews before booking a hotel and other forms of accommodation.

While TrustYou has undeniably established itself as a frontrunner in the Online Reputation Management (ORM) industry, there's always room for refining your reputation management strategy with other ORM tools. In this blog, we will delve into the best alternatives to TrustYou. These alternatives are not only geared towards helping you maintain an exemplary reputation but also aiding you in achieving your business objectives.

What is TrustYou?

TrustYou is recognized as a reputation management solution for the collection and administration of guest feedback within the hospitality industry. Its suite of features includes review aggregation, personalized communication channels, and AI-powered response capabilities, providing a comprehensive platform for managing guest interactions.

mobile and desktop dashboard of TrustYou
Mobile and desktop view of TrustYou. Source: TrustYou

With a diverse client base of 10,000 companies spanning over 100 countries, TrustYou has solidified its position as a prominent player in the field of reputation management within the hospitality sector. Its widespread adoption reflects its reliability and effectiveness in facilitating guest-centric operations and enhancing the online reputation of hotels and travel businesses.


What are the advantages of using TrustYou?

Amidst its numerous features, TrustYou offers several key functionalities that hoteliers find particularly beneficial for managing their establishments:

a. Review dashboard

TrustYou simplifies the process of monitoring reviews and performance metrics through its dashboard. Its review management dashboard allows hotels to promptly address guest concerns and maintain high levels of guest satisfaction.

b. Built-in review analytics

The platform offers review analytics tools that empower users to glean insights from guest feedback, enabling informed decision-making and continuous improvement. This provides businesses with in-depth insights into guest preferences, sentiment, and satisfaction levels.**

c. Detailed survey collection

TrustYou offers the advantage of a detailed survey collection strategy, allowing businesses to thoroughly examine guest feedback. Through surveys, guests have the opportunity to share intricate details of their experiences across specific categories, providing valuable insights for businesses to enhance their services.

What are the disadvantages of using TrustYou?

While TrustYou is a powerful tool, customers are still noting that there are areas of the tool that can be improved, as some lapses may be detrimental to their businesses. Here are some of the drawbacks experienced by customers using TrustYou as their main ORM tool:

a. Expedia compatibility issues

TrustYou users experience compatibility issues with certain booking websites, particularly on Expedia hotels, limiting its seamless integration with external platforms.

These compatibility issues with booking websites can hinder businesses' ability to efficiently manage and respond to guest reviews across multiple platforms, potentially impacting their online reputation and guest satisfaction levels.

b. Usability concerns among hoteliers

For hoteliers who are already juggling multiple tasks, such as managing staff, guest services, and operational logistics, the need for a user-friendly Online Reputation Management (ORM) tool is paramount. However, some users have reported that TrustYou could improve its user-friendliness and intuitive interface to enhance overall usability. This lack of intuitive design may lead to inefficiencies in navigating the platform, causing frustration for users.

As hoteliers rely on ORM tools like TrustYou to efficiently manage guest feedback and engage with customers, any usability issues can potentially hinder their ability to effectively leverage TrustYou's features for reputation management and guest engagement. Therefore, finding an alternative that has a more user-friendly interface can optimize the workflow for busy hoteliers, ultimately contributing to improved guest satisfaction and operational efficiency.

c. Language limitations

The lack of built-in translation capabilities in TrustYou may hinder effective communication with non-English speaking guests and stakeholders. Such language limitations may impede businesses' ability to understand and respond to guest feedback from diverse linguistic backgrounds, potentially leading to misunderstandings or misinterpretations of guest concerns and preferences.

Additionally, this issue may impede the scalability of the business, as it could limit the hotel's ability to attract and effectively cater to international guests, thereby hindering potential growth opportunities in global markets.

d. Lack of personalization for AI responses

TrustYou's AI-powered response system streamlines the process of addressing guest reviews, saving time and effort while maintaining a personalized touch. This feature enables businesses to efficiently manage large volumes of guest reviews, demonstrating attentiveness and responsiveness.

However, while TrustYou's AI responses offer efficiency, it lacks personalization and customization to cater to diverse guest preferences and scenarios.

Personalization constraints may result in generic or impersonal responses to guest reviews, detracting from the overall guest experience and diminishing the effectiveness of reputation management efforts. Businesses may miss opportunities to engage with guests on a deeper level and build stronger relationships by offering tailored responses that address their specific needs and concerns.

Best TrustYou Alternative: MARA AI

If you're looking for ORM software with a more efficient and personalized approach to reputation management, MARA AI Review Assistant emerges as the best TrustYou alternative. MARA offers the best features of TrustYou enjoyed by thousands of its customers today while addressing the drawbacks that may hinder the implementation of a smooth review management process.

MARA is an intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Review Inbox with Translation

MARA's Review Inbox streamlines the review response process with seamless translation capabilities, ensuring effective communication with guests across diverse linguistic backgrounds.

Furthermore, your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA AI Review Inbox
Streamlined Review Dashboard for all your listings.

Intuitive Review Analytics

MARA's Advanced Review Analytics tools provide actionable insights tailored to your business, empowering informed decision-making and targeted improvement strategies.

Most importantly, MARA provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

MARA AI Review Analytics
Advanced and intuitive Review Analytics.

Go autopilot with Review Automation

After gaining trust in your personal AI Review Assistant, you can even go on autopilot and create automation rules. This way, you can specify which reviews should be replied to by the AI directly with no additional approval. With the configuration below, all Google reviews with no text and a star rating of 4 and above are answered automatically.

MARA AI Review Automation
Automated responses for reviews without content.

Personalized AI-Responses

MARA's AI is not only efficient but also highly personalized, adapting to your brand voice and learning from past interactions to deliver authentic and relevant responses. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money, is the reason behind its growing popularity.

Other TrustYou Alternatives

While TrustYou offers robust solutions for reputation management, you can also explore other alternatives to find the perfect fit for your specific needs:

a. Customer Alliance

Customer Alliance specializes in online reputation management and guest feedback analytics. Their solutions are designed to enhance guest satisfaction and optimize the online reputation of hospitality establishments. By providing insights into guest feedback, Customer Alliance enables businesses to identify areas for improvement and implement strategies to enhance guest experiences.

screenshot customer alliance dashboard
Guest feedback management by Customer Alliance. Source: Customer Alliance

b. ReviewPro

ReviewPro offers a guest intelligence platform that empowers hotels to gain valuable insights from guest feedback. Their platform enables businesses to prioritize improvements based on guest preferences and satisfaction levels, ultimately enhancing overall guest experiences. With ReviewPro, hotels can access analytics and sentiment analysis to make data-driven decisions that drive guest satisfaction and loyalty.

screenshot Review Pro dashboard
Review management insight by ReviewPro. Source: ReviewPro

c. Revinate

Revinate is a versatile hospitality technology platform that enables hoteliers to engage with guests throughout their journey. By leveraging data-driven insights, Revinate helps businesses deliver personalized experiences that enhance guest satisfaction and drive revenue. From reservation sales to post-stay interactions, Revinate's solutions enable hotels to optimize every touchpoint of the guest journey, ultimately fostering stronger guest relationships and loyalty.

revinate dashboard screenshot
Revinate guest satisfaction management dashboard. Source: Revinate

Final Thought

While TrustYou is surely a prominent option for online reputation management, exploring alternatives tailored to specific business needs is crucial. By considering these alternatives, especially the best Trustyou alternative MARA AI, businesses can find the most suitable solution to navigate the digital landscape effectively and maintain a positive online presence.

Want to take your online reputation management to the next level without any hiccups? Try MARA AI Review Reply Generator today—it's free to test, requires no credit card, and can be fully operational in less than five minutes.


This post is part of our hero content series on “Online Reputation Management for Hotels - All You Need to Know".

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Frequently Asked Questions:

Why is maintaining a strong online reputation important in hospitality?

A positive online reputation influences booking decisions. TrustYou helps manage guest feedback globally.

What benefits does TrustYou offer hospitality businesses?

TrustYou provides tools for tracking feedback, analyzing data, and AI-powered responses.

What are TrustYou's disadvantages?

Issues include compatibility with booking sites, usability concerns, language limitations, and AI personalization.

What are alternatives to TrustYou for reputation management?

MARA is the ultimate TrustYou alternative, but businesses can also consider Customer Alliance, ReviewPro, and Revinate.

Why explore alternatives to TrustYou?

To find the best fit for specific needs, enhance guest satisfaction, and optimize online presence.

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