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Best Birdeye Alternative: Exploring Efficient ORM Solutions

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Looking for a reliable Birdeye alternative? Dive into this comprehensive guide to discover efficient solutions for online reputation management.
Best Birdeye Alternative: Exploring Efficient ORM Solutions

Mastering the art of online reputation management has become a top priority for businesses in the digital age. Despite Birdeye's prevalence in this niche, the ongoing search for alternatives that offer tailored solutions continues. This article explores Birdeye alternatives that showcase efficient solutions for online reputation management.

What is Birdeye?

Birdeye is a versatile software that empowers businesses to manage their online reputation effectively while enhancing the overall customer experience. It takes pride in its ability to amplify its online presence through increased review quantity, quality, and ratings.

Birdeye’s NPS report
Birdeye’s NPS report. Source: Birdeye

Birdeye facilitates the seamless gathering of valuable feedback from every customer, irrespective of their transaction type. Its robust features include targeted email ad campaigns, live chat for real-time communication, and an intuitive interface for effortless review generation.


Is Birdeye free?

Birdeye offers various pricing plans tailored to businesses of different sizes and needs, with features varying across packages. While some brands find the pricing acceptable, some users express concerns about the requirement for a one-year upfront payment, noting that Birdeye could provide more flexible offers.

What is Birdeye used for?

The platform provides a variety of features to address diverse needs. One notable feature includes the capability to conduct email advertising campaigns targeting specific social media platforms, simplifying the process for businesses to solicit reviews from their clientele.

Furthermore, Birdeye's live chat feature allows direct communication between customers and account managers in real time, facilitating effective problem-solving and communication. Additionally, Birdeye offers a user-friendly interface for swiftly and seamlessly composing reviews.

What are the advantages of using Birdeye?

As of this writing, Birdeye currently assists 150,000 businesses. Here are some of the benefits enjoyed by Birdeye users:

1. Local SEO listing management

By allowing businesses to manage their business listings across various platforms, Birdeye aids in optimizing local SEO efforts. This is essential for improving online visibility and boosting search rankings, ultimately driving more organic traffic to the business's digital assets.

2. Automated review collection

Birdeye streamlines the process of gathering reviews from customers through targeted email ad campaigns, SMS blasts, and social media messaging. This ensures a consistent and steady flow of authentic feedback, which is invaluable for businesses seeking to gauge customer satisfaction levels, identify areas for improvement, and build trust with potential customers.

3. AI-generated responses to online reviews

Birdeye simplifies review management by enabling businesses to generate personalized responses effortlessly through AI technology. With features like auto-response rules and customizable templates, businesses can ensure consistent and professional interactions with customers, saving time and maintaining a strong online reputation.

What are the disadvantages of using Birdeye?

While many businesses find Birdeye beneficial, others encounter drawbacks in their operations. Here are some of the disadvantages reported by users:

1. System bugs

Occasional system bugs may disrupt business operations, such as difficulties with registering an EIN. These issues can impede user experience and efficiency, potentially leading to delays in response times and affecting overall productivity.

2. Integration challenges

Challenges may arise during the integration of Reviews and Listings accounts, resulting in discrepancies in data synchronization and the need for manual adjustments. Such integration issues can disrupt the seamless flow of information and hinder businesses from effectively managing their online presence across various platforms.

3. Third-party integration issues

Birdeye may encounter obstacles with third-party integrations, particularly with platforms like Yelp. These issues can impact the smooth submission of reviews and hinder businesses from efficiently gathering feedback from customers on external platforms, especially for restaurant listings.

4. Issues in data management

Managing data upload without a compatible POS system or website integration can be challenging with Birdeye. If the data aren't linked via API, businesses may miss out on automation features that Birdeye offers.

5. Limited customization of AI Responses

While Birdeye offers AI-powered review responses, users may find limitations in customizing responses to align with their brand voice and preferences. This lack of customization can affect the authenticity and personalization of responses, potentially impacting customer satisfaction and brand perception.

Best Yext Alternative: MARA AI Review Reply Generator

The MARA AI Review Reply Generator emerges as a top alternative to Birdeye, providing similar functionalities such as managing listing reviews and generating AI-driven responses. Powered by artificial intelligence, MARA streamlines review management by automating responses, thus optimizing time and resources while ensuring personalized interactions with customers. With features like sentiment analysis, review generation capabilities, and competitor monitoring tools, MARA equips businesses to enhance their online reputation efficiently.

Importantly, MARA appeals to both hotel chains, alternative accommodation providers, and restaurants enabling them to remain competitive in their respective markets. By delivering accessible yet robust reputation management solutions, MARA empowers businesses to navigate the digital landscape effectively and uphold a positive online presence.

Why is MARA the best Birdeye alternative?

Here are the top reasons why MARA is the best alternative to Birdeye, especially for businesses in the hospitality industry:

Streamlined Review Inbox

One of the key features of MARA that sets it apart from other online reputation management tools, including Birdeye, is its comprehensive yet easy-to-use Review Inbox. It connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews.

Most importantly, Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". You can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

Streamlined Review Inbox powered by AI
Streamlined Review Inbox powered by AI.

Straightforward Review Analytics

No matter how streamlined your review collection process or how optimized your online listings are, if you can't extract actionable insights from your reviews, you won't be able to maximize their potential.

To help you understand and analyze the multitude of reviews as easily and efficiently as possible, the Review Assistant also incorporates Review Analytics. MARA provides actionable, comprehensible insights that are tailored exclusively to your business.

With MARA, you can quickly get the gist of all your reviews without needing to read each review. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

Automatic customer insights from online reviews
Automatic customer insights from online reviews.

Simplified Review Automation

One of the most lucrative features of Birdeye is its ability to set up auto-response rules. However, setting them up on the platform has a learning curve, unlike MARA.

With MARA AI Review Assistant, you can easily specify which reviews should be replied to by the AI directly with no additional approval. With the configuration below, all Google reviews with no text and a star rating of 4 and above are answered automatically.

The most personal response AI

Online reputation management isn't just about efficiency; it's also about personalization. While Birdeye integrates AI into its review response generation, MARA takes personalization to the next level. With MARA's Brand Voice feature, you can train your AI to adapt to your tone, ensuring that your responses sound authentically like you.

Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

MARA AI review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money, is the reason behind its growing popularity.

Other Birdeye Alternatives

Here are additional platforms similar to Birdeye, each offering distinct features and functionalities tailored to meet various business requirements:

a. Podium

Podium enables businesses to oversee and address reviews across different platforms. With capabilities such as review generation, social media messaging, customer profiling, and more, Podium aids businesses in enhancing their online reputation and fostering customer engagement.

Podium’s Reviews and Ratings report
Podium’s Reviews and Ratings report. Source: Software Advice

How much is Birdeye vs Podium?

Podium offers a 14-day free trial and its plans start at $249 per month. On the other hand, Birdeye starts at $299 per month and does not offer a free trial. Furthermore, Birdeye restricts access to essential features such as Webchat, Surveys, and Reporting to its higher-priced packages, while all these tools are available in all Podium plans.

b. Yext

Yext serves as a digital presence platform aimed at aiding businesses in managing their online reputation. It facilitates review monitoring and responses across multiple platforms like Google, Facebook, TripAdvisor, and Yelp. Through features like Review Generation, Sentiment Analysis, and Competitive Intelligence Tracking, Yext Review assists businesses in bolstering their online presence and effectively engaging with customers.

Yext review management dashboard
Yext review management dashboard. Source: Yext

c. Broadly

Tailored to businesses of all sizes, Broadly provides online reputation management solutions. With features including centralized review monitoring and personalized response generation, Broadly helps businesses uphold a positive online presence and enhance customer satisfaction.

Broadly online reputation management dashboard. Source: Broadly

d. Cloutly

Cloutly offers extensive ORM (Online Reputation Management) tools, encompassing features such as a website review widget, review collection campaigns, and review listing management. This platform empowers businesses to derive valuable insights from customer feedback, enabling data-driven decisions to fortify their online reputation.

Cloutly’s simplified dashboard
Cloutly’s simplified dashboard. Source: Cloutly

e. BrightLocal

Focused on local SEO and online reputation management, BrightLocal provides tools for review monitoring, response generation, and citation management. These tools aim to enhance businesses' local search visibility and reputation management efforts.

Brightlocals’ review campaigns
Brightlocals’ review campaigns. Source: BrightLocal

f. Reviewtrackers

Review Trackers offers comprehensive online reputation management solutions, empowering businesses to monitor, analyze, and respond to reviews from multiple platforms. With features like sentiment analysis and competitive intelligence, Review Trackers assists businesses in improving their online reputation and boosting customer satisfaction.

Review Tracker’s review collection report
Review Tracker’s review collection report. Source: Software Advice


Final Thought

While Birdeye remains a prominent option for online reputation management, exploring alternatives tailored to specific business needs is crucial. By considering these alternatives, businesses can find the most suitable solution to navigate the digital landscape effectively and maintain a positive online presence.

Want to take your online reputation management to the next level without any hiccup? Try MARA AI Review Reply Generator today—it's free to test, requires no credit card, and can be fully operational in less than five minutes.

This post is part of our hero content series on “Online Reputation Management for Hotels - All You Need to Know".

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Frequently Asked Questions:

What is the ranking of Birdeye?

Birdeye is recognized as one of the leading platforms for online reputation management, consistently ranking among the top choices in its category.

Is Birdeye legit?

Yes, Birdeye is a legitimate and reputable company that specializes in online reputation management solutions for businesses.

Is Birdeye a Google partner?

Yes, Birdeye is a certified Google partner, allowing businesses to manage and monitor their online reputation across various Google platforms effectively.

Does Birdeye do email marketing?

Yes, Birdeye offers email marketing capabilities as part of its suite of services, enabling businesses to send targeted email campaigns to solicit reviews and engage with customers.

What is the top alternative to Birdeye?

The top alternative to Birdeye is the MARA AI Review Reply Generator. It offers similar functionalities to Birdeye, such as managing listing reviews and generating AI-driven responses, but with additional features like streamlined sentiment analysis and brand voice capabilities.

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