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How to Respond to a Positive Review With Examples

Tobias Roelen-Blasberg
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Check out our positive review response examples. Positive reviews can increase 4x more sales. Here’s how you can make the most of every positive review on your online platforms.
How to Respond to a Positive Review With Examples

Positive online reviews can help businesses create solid marketing campaigns. They are considered the most effective advertisements today, as they provide truthfulness and a touch of personal experience that no creative advertisements can replicate. According to our recent article on online review statistics, 3 out of 4 consumers find advertisements misleading, so they'd rather check the reviews of a business before making their purchase.

The best thing about positive reviews is that the simple act of replying to them can boost your online reputation. However, some companies still disregard their hefty supply of positive reviews without realizing they're sitting in a pile of gold.

Why is responding to positive reviews important?

Positive online reviews work like double-edged swords. When used properly, they can increase the likelihood of purchase by nearly 4x. On the other hand, unanswered positive reviews can significantly affect customer satisfaction, retention, and brand loyalty.


Improve customer relationship

It's not a secret that online users' attention spans are significantly decreasing. In fact, on our recent blog about reviews with no comment, the average length of online reviews has dropped from 600 to 200.

So, what does this mean? If someone leaves a positive detailed review, note that they've dedicated time and extra effort to help your business. They could have easily skipped giving you a review since they paid for your services, but they took time to appreciate your company. The best you can do is to thank them.

Aside from this, a recent survey from Forbes showed that 99% of people say that receiving appreciation and gratitude creates a ripple effect of positivity. In line with this, a business owner who shows gratitude to their happy customers would get increased customer engagement, which would attract new customers and help you retain old ones.

Get free testimonials

88% of consumers trust online reviews as much as personal recommendations. This is why having testimonials from your loyal customers is a must for a successful marketing campaign.

Engagement is king when it comes to online marketing. Each positive review you share (e.g. on your social media) significantly increases your online engagement, creating excellent exposure for your brand. When shared on social media, a single positive review can reach thousands of online users who may be potential customers.

Boost your SEO

Responding to positive and negative reviews boosts the online search ranking of your website. However, it's imperative that you learn how to use category-based and location-based keywords in responding to positive and negative reviews, as it ensures that your website is indexed and ranked for relevant searches.

To learn more about using positive reviews for SEO, read our guide here.

What are 5 star positive reviews examples?

To help you prepare on how you can effectively respond to positive reviews, here are some of the most common 5 star reviews businesses receive.

Positive review on their customer service

sample 5 star review customer service
Sample of a 5 star review about customer service.

Recent surveys suggest that 89% of consumers are more likely to make another purchase after a positive customer service experience. This is how important customer service is for consumers. Unsurprisingly, it’s also the most common topic of online reviews, so it’s truly imperative for businesses to know how to leverage positive feedback on their customer service.

Positive review on their offer

screenshot sample review product
Sample of a 5 star review about a product.

While dissatisfied customers can be really vocal about their opinions, people who truly loved your products can be equally generous. This is especially true for restaurants, as 58% of consumers use reviews to help make a restaurant selection.

Positive review with photos and recommendation

screenshot positive review for marketing
Sample of a positive review that could be turned as a marketing asset.

Businesses should see a positive review with photos and straight recommendations as diamonds, as they serve as organic testimonials which you can use as marketing assets. Aside from building trust within your audience, they can be used to expand your reach and reach out to other potential customers.

How to respond to positive reviews?

Here's how you can make the most out of each online review.

Respond within 24 hours

Like other areas of your business, time is of the essence when responding to positive and negative reviews. Replying within 24 hours would help you maintain warm customers and retain your star rating.

We know this is easier said than done, especially if you'd start with a blank page for every review. Fortunately, an AI review reply assistant allows you to respond to every review within seconds. The AI would automatically detect the vital parts of each review and craft the best response.

Personalize the response

Mentioning the customer's name in your reply is essential. This personal touch boosts your rapport and relationship with your customer. The absence of their name would make reviewers feel like you're replying just for the sake of responding, which could cause more harm than good to your online reputation and star rating.

Despite using an AI review reply assistant, editing each reply and supplying the customer's name is essential as it would make customers feel like they’re talking to a real person. This would make the response feel more genuine, thus, more engaging to readers.

Don't use a fixed template over and over again

As mentioned earlier, adding a personal touch to your response helps boost customer relationships. So, refrain from using generic responses repeatedly.

Addressing individual aspects mentioned in the review shows your commitment to your customers. This would build trust, as you would show future customers that you attend attentively to each aspect (positively and negatively).

Use a professional yet natural tone of voice

Using a friendly tone of voice that would show credibility yet can connect to your customers is a must. Avoid using industry jargon and highfalutin words that may repel your customers. As much as possible, use emotional words for copywriting, such as absolutely, trustworthy, and terrific, as they are proven to encourage customers to take action. When writing your response, remember that your goal is to connect with your previous guests while showing your credibility to future customers. This also applies to responding to bad reviews.

Reinforce positive aspects

Psychology has long proven that repetition of certain words allows the brain to draw and recall word associations easily. So, reiterate and reinforce your company's strengths mentioned in a positive comment.

For example, if a reviewer mentioned the phrase "affordable yet delicious dinner" and you repeat this in your response, the readers' brain would subconsciously associate your brand if they ever think of finding an "affordable yet delicious dinner." However, ensure you write it seamlessly through your response by writing additional comments so that you can retain your natural tone of voice.

Include relevant keywords to boost SEO

As mentioned a while ago, one of the essential benefits of responding to a positive and negative review is boosting your SEO and increasing your online ranking. Because of this, it's highly suggested that you learn how to fully optimize each of your replies so Google can easily optimize them. Click here to read our guide.


How do you professionally respond to a review?

To professionally respond to a review, begin by expressing gratitude to the reviewer for their feedback. Personalize your response by mentioning the reviewer's name and addressing specific points they made. Acknowledge both the positive aspects and any concerns they raised. Highlight any actions you are taking to address their concerns or maintain high standards. Use a friendly yet professional tone throughout. Conclude by encouraging further engagement or offering direct contact for additional assistance. This approach shows appreciation, attentiveness, and commitment to customer satisfaction.

Professional review response example:
"Thank you, [Reviewer's Name], for your feedback! We're thrilled to hear that you enjoyed [specific aspect]. We appreciate your suggestion regarding [concern], and we're already working on it to serve you better. We look forward to welcoming you again soon! Best regards, [Your Name/Business Name]."

How to write thank you for your positive feedback replies?

Crafting thank you responses for positive feedback requires conveying genuine appreciation while reinforcing a positive connection with the feedback provider. Commence by expressing gratitude for their kind words and specify the aspects that left a positive impact. Articulate your commitment to upholding the high standards that contributed to their positive experience and extend an invitation for future engagement. Personalize the response, maintain brevity, and conclude with another heartfelt thank you.

How do you respond to a 4 star review?

Despite the positive feedback, it’s imperative that you address the sole issue raised by the reviewer. This would show potential customers that you’re dedicated to providing nothing less than excellent customer service.

How do you respond to a positive review example?

To help you and your team in crafting the best responses to positive reviews, we've compiled some of the best positive review response examples per industry and per review platform.

Positive reviews response examples hotels

Example of a positive review for a hotel in
Ariel, thank you for your positive feedback. We are delighted that our team was accommodating and that you found our location and pool enjoyable. We always strive to provide each guest with a safe and enjoyable experience, thus, our pool reservation policy. We're glad to know that you had a wonderful stay.
Best Regards,
The Fancy Hotel 
(written by MARA AI)

This is a great example of how you can respond to positive reviews on Notice how the response reinforced one unique element of the review – the special pool policy. Since this review is written during a pandemic, assuring the safety and protection of the guest is a must. Sure enough, you can highlight the customer service and location mentioned, but this won't strike a chord as much as their pool policy.

The response not only showed gratitude to the reviewer but also highlighted a unique policy of their company that other hotels may not have.

To know more about how you can respond to reviews, click here.

How do you respond to positive feedback in hospitality?

Remember that responding to feedback in hospitality is an opportunity to show potential guests the exceptional customer service you provide. For this reason, it’s imperative to never skip a guest review, be it negative or positive. To learn more about this, read our article about responding to negative and positive reviews for hotels.

Positive reviews response examples restaurants

Example of a positive review for a restaurant in Google
Jayvee, thank you for your kind words and feedback. We are delighted you enjoyed the large portions of food and found it quite tasty! We understand the inconvenience of long lines, and we'll see that our service will improve in this area. We strive to provide a home-like atmosphere for families, including kid-friendly meals, ramps, and elevators for wheelchair accessibility, so thanks for recognizing these. We appreciate it!
Best Regards,
The Fancy Restaurant
(written by MARA AI)

The best way to respond to a Google review of a restaurant is to emphasize the comments about the food taste and the serving size, as these are the most crucial elements that can determine the decision-making process of a future customer. Aside from this, the response also highlighted their sense of inclusivity by highlighting their facilities.

Most importantly, this response also took note of the negative remark regarding the long queue but responded in a positive way that reinforced their commitment to their customers.

Here’s a complete guide on how you can respond to Google reviews in seconds.

Positive reviews response examples online shopping

Example of a positive review for an eCommerce brand in Trustpilot
David, thank you for your great feedback! We are thrilled to hear that we were able to remedy your issue in a timely manner and appreciate your kind words about our "No Returns Necessary" Guarantee. We strive to be a top-notch online clothing brand and are delighted that you had a positive experience with us!
Best Regards,
The Fancy Store
(written by MARA AI)

This is an excellent way to respond to a Trustpilot review of an eCommerce shop. While the core of the review is actually an error on their end, they have fashioned it in such a way that their exceptional service, timeliness, and special "No Returns Necessary" would be highlighted. The use of words like timely and top-notch also effectively instill confidence among readers, so much so that the readers may not even remember that the store committed an error but would go on purchasing their products because of their "No Returns Necessary" policy.

Furthermore, the response recognizes that online visibility in search engines is critical for webshops. The response used vital keywords "top-notch online clothing brand" seamlessly, allowing Google to index their Trustpilot webpage for searches like "top online clothing brand," "top online clothes," and more.

Click here for our complete guide on responding to Trustpilot reviews.

Positive reviews response examples apps

Example of a positive review for an app in the Apple App Store
Thank you for your positive review! We're delighted that you appreciate the high quality of our editing filters and our user-friendly interface as we really strived to make the app compatible to both beginners and experienced editors.
Best Regards,
The Fancy App
(written by MARA AI)

This photo editing app’s reply is a great example of how to respond to an App Store review. The review itself of the satisfied customer is really simple and straight forward, but the response was able to turn it into an awesome review. It was able to pinpoint the two key features photo editing users are always looking for–the editing filters and user-friendly interface and positioned them as the key strengths of their app.

Aside from this, the line “beginners and experienced editors” was able to identify their target market and use relevant keywords in one line. Whether you’re a beginner or an experienced editor, once you read this response, your initial thought would be that it would also work for you as it did for other users.

To know more on how to can manage 5-star ratings on the App Store, click here.

Positive reviews response examples local businesses

Example of a positive review for a local business in Google My Business
Thank you for your kind words and for taking the time to share your experience. It is very gratifying to know that the crew took special instructions into account and did an excellent job protecting your furniture and even your new home's floors. We strive to be the best moving company in Sterling, Virginia, through our quality customer service. Thank you again for your review.
Best Regards,
The Fancy Movers
(written by MARA AI)

Responding to 5-star reviews in your Google My Business listing is also essential for local service providers. Aside from highlighting the experience of satisfied customers, it's also essential to use location-based SEO keywords to boost your local search rankings.

In this response, the reply was able to highlight two of the unique elements of the review–following special instructions from customers and protecting not just the item but the location assigned to them. Notice that there are other areas of the review, such as the boxes, the truck, and the timeliness, but since these areas are pretty common for moving services, the response focused on the unique elements of the review. Most importantly, it included the top local search keyword "best moving company at Sterling Virginia" seamlessly in their response.

It's worth noting that while this response is excellent, without a fully-optimized Google My Business profile, potential customers would not be able to avail of their services. To learn more on how you can optimize your GMB profile, click here.

How to respond to positive reviews from customers?

When responding to positive reviews from customers, thank them sincerely, personalize your response by mentioning their name and specific points they appreciated, and reinforce the positive aspects they highlighted. Maintain a warm and professional tone.

Maximize the power of positive reviews with MARA AI

Collecting positive reviews is just the tip of the iceberg when it comes to efficient and effective review management. What comes after might be the most challenging part – responding to each review.

Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant, MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Seamless Review Inbox for your listings

Now that you’ve already nailed down how you can collect positive reviews, it’s time to use them as weapons to boost your online reputation. How do you do this? Start with properly monitoring all your reviews.

One of the key features of this tool is the Review Inbox. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA Review Inbox
Never miss a positive review with MARA's Review Inbox.

Easy-to-use Review Analytics

Aside from boosting your online visibility and increasing your rating on a review platform, another benefit of collecting positive reviews is extracting customer sentiment to help you further improve your operations.

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "the water in the pool is too cold" or "lack of vegan breakfast options”. These insights help optimize guest experience without requiring you to be a data expert.

MARA Review Inbox
Extract customer insights from your positive reviews real time.

Going auto-pilot with Review Automation

One of the most efficient ways for review management is automating your responses to positive reviews so you can focus your time and energy on mitigating the impact of negative reviews. After gaining trust in your personal AI Review Assistant, you can even go on autopilot and create automation rules. This way, you can specify which reviews should be replied to by the AI directly with no additional approval. With the configuration below, all Google reviews with no text and a star rating of 4 and above are answered automatically.

MARA Review Automation
Automate your responses to positive reviews.

Personalize your responses to positive reviews

Managing positive reviews isn’t just about efficiency; it’s about personalization too. Using generic templates to respond to positive reviews can dishearten guests who are yet to post their own reviews. Luckily, you can easily personalize your responses with MARA.

The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money is the reason behind its growing popularity.

Final Thought

Managing positive reviews may seem like a very easy task. However, it’s imperative to note that it’s somewhat a make-or-break deal. Once you’ve left a negative impression on your loyal and participative clients, retaining their patronage can be really challenging. Fortunately, with the appropriate software, not only can you streamline the process of responding to positive reviews, but you can also personalize your responses and derive valuable insights from the reviews. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

This article is part of our hero content on “How to Use Online Reviews to Your Advantage – The Ultimate Guide".

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Frequently Asked Questions:

How do you respond to a 5 star review?

5 star reviews will help you boost your visibility in search engines and online listing platforms. To make the most out of each 5 star review, make sure to optimize your response with SEO keywords.

How to respond to feedback positively?

To respond to feedback positively, express gratitude, acknowledge the specific points mentioned, and highlight any steps you're taking to address concerns or maintain high standards. Keep your tone friendly and professional.

What is the best response to a positive Google review?

Showing gratitude towards the feedback is the best way to respond to a positive Google review. Furthermore, you can add a strong call to action to revisit your business again.

How do you respond to positive comments on social media?

When responding to positive comments on social media such as Facebook, it’s imperative to know that you’re essentially opening up a discussion with other online users, too. Aside from showing gratitude to the main reviewer, it’s best to also allot time to respond to other comments.

How do you respond to a good guest review?

When responding to a good guest review, highlight key elements of a hotel business such as your location, amenities, facilities, and customer service. This is a good way to encourage potential guests who are still indecisive about booking an accommodation.

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