Respond to both positive and negative reviews on Tripadvisor with a great strategy to turn customers into repeat patrons.
How to Respond to Tripadvisor Reviews in Seconds

Whether you give tour packages or own a restaurant, bed & breakfast, resort, or larger hotel or vacation rental property, you've likely received reviews — both positive and negative — from guests on Tripadvisor. Tripadvisor has an unwavering presence in the online booking market and you'll want to make sure you're addressing the reviews properly and professionally.

Why do I need to respond to Tripadvisor reviews?

Tripadvisor reviews can impact your business drastically. In fact,  86% of customers read reviews. A whopping 96% of hospitality brands say that online reviews are influential in terms of bookings, and 83% of people feel more confident about their travel decisions after reading Tripadvisor reviews. Therefore, recognizing these reviews can be a powerful tool to build lasting relationships to your guests and educate your guests on how to make their next trip even more enjoyable than the last.

But, how do you respond to Tripadvisor reviews? By following these tips when responding to reviews, you'll be able to engage with your current and potential customers and possibly build a loyal fanbase who trusts you and  will return for your services.


How can I reply to a review on Tripadvisor?

Tripadvisor allows you to respond once directly to each review of your business. This feature facilitates open communication between travelers and business owners so that potential customers can see both sides of the story.

Here’s how to post a reply to a Tripadvisor review:

1. Access your Management Center.

You can only do this if you’re registered and verified as a property owner on Tripadvisor. You must first register as a Tripadvisor login owner by claiming your free listing before you can respond to any reviews.

Tripadvisor Management Center

2. Once you’re in, click "Reviews."

Once you go past the Tripadvisor login page, from the drop-down menu, select "Respond to Reviews."

Navigate to "Respond to Reviews"

3. Write your response.

Choose the review you want to respond to. You can view Tripadvisor reviews by clicking the review in the left-hand sidebar. You can filter reviews by date, title, rating, language, and whether or not you have responded to them. Enter your response in the box provided.

Write your response to Tripadvisor reviews

4. Submit.

Once you're done,  click the "Submit" button. Your response will then be published and visible to anyone who visits your Tripadvisor profile. Tripadvisor will post management responses within 48 hours, provided that it follows the site’s guidelines. However, this timeframe may be extended if your response needs to be further reviewed.

How to write the best management responses for Tripadvisor reviews?

Responding to online reviews in general can  be a daunting process and that’s especially true when you are managing a number of platforms such as Tripadvisor, Google, Booking or Expedia. To ensure success, here are some tips on how to respond effectively:

Post your response directly to the customer’s review.

If possible, respond directly to a review on TripAdvisor. This lets customers know that you care about their feedback and want to resolve any issues (if any) they may have had with your business. It also helps keep them engaged in conversation and builds trust between you and the reviewer.

Acknowledge the review and thank the reviewer for taking the time to write it.

Customers who write reviews usually feel strongly about them and want someone to acknowledge their point of view. Thanking customers for taking time out of their day to write about their experience at your business helps reinforce that you appreciate their feedback, even if it isn’t rainbows and sunshine. The best replies to Tripadvisor reviews are the ones that exude grace and gratitude.

Apologize, even if you don’t agree with what is being said.

The best way on how to reply to a negative Tripadvisor review is by being polite, apologetic, and taking ownership of the issue. For example: “We're sorry for any inconvenience caused during your stay. We hope that our staff can make up for it on your next visit.”

Instead of arguing or defending yourself point by point — which can make matters worse — focus on apologizing and resolving any issues that may have occurred during their stay at your property.

Talk about what the reviewer is saying specifically and fix the problem if you can.

If someone complains about slow service, figure out why it was slow and how you can improve in the future so that it doesn't happen again. If someone complains about dirty rooms, talk about how you clean rooms every day (or multiple times per day) and how you're working with housekeeping staff to ensure cleanliness in all areas of your property consistently going forward.

Don’t copy and paste your responses.

Don’t come up with a template message for all your responses. Even though this seems like an easy way out of having to write something meaty yourself, it can come across as unprofessional and impersonal. Instead, take the time to craft individual responses tailored specifically for each guest who left feedback on your listing.

You can even address specific concerns they mentioned in their review by including quotes directly from their original post. This will help show potential guests that you’re not just sending out canned responses and that you’re paying attention to what they have to say.

Try to keep it short and sweet — the best Tripadvisor replies are usually no more than one or two paragraphs at most. Additionally, don't go overboard with excuses unless there was something truly out-of-the-ordinary going on that would make sense why things went wrong.

Nowadays, there are tools like an AI Review Reply Assistant that can help you craft the perfect response in a fraction of the time. The best part is it doesn't just spur canned responses, it can add personality and customization for each review.

Show empathy and acknowledge your customers' feedbacks.

If a customer left a glowing review, you can send them a small token of appreciation. This might be something as simple as a handwritten note or even something fun like a cookie or cupcake delivery. Knowing how to reply to a positive Tripadvisor review is especially good for businesses that are just starting to make a mark in the hospitality industry because it shows that they’re willing to put in the effort to win people.

However, if you received a negative review, make sure to let your customer know that you acknowledge their feedback and that you’re actively working towards making improvements. Offer solutions or alternatives if applicable, and let them know that you’d appreciate it if they give your business another chance in the future.

At the end of the day, it’s important to remember that responding to Tripadvisor reviews is not just about fixing a problem — it’s about building relationships with potential customers and creating a better experience for everyone. By taking the time to reply in a professional, friendly manner, you show that your business values customer feedback and is willing to go the extra mile to make sure that all guests have a great experience.

Don’t take it personally.

When you receive a bad review, don't take it personally. Chances are, the reviewer isn't even coming from an angry place — they're just disappointed that things didn't go as expected (or worse!).

Remember that they aren’t writing to attack you personally; they are writing to tell others about their experience and what they think of your business. If they didn't have an experience worth telling others about, they wouldn't have written anything at all!

Give the reviewer your contact information and ask that they contact you directly if there is anything more you can do for them.

This shows that you care about their needs, not just their review score on Tripadvisor. It also gives you time to investigate further, if needed. This will allow you to take control of the conversation rather than letting it go viral on social media platforms like Facebook, TikTok, and Twitter.

How to respond to a bad review on Tripadvisor?

While we've mentioned the general ways how you can respond to Tripadvisor reviews, replying to negative reviews can be tricky. Not only should your reply resolve the issue at hand, but it should also redeem the brand's name and your relationship with your customer.

According to Tripadvisor, 89% of travelers on their platform said that a thoughtful response to a negative review improved their impression of a business. This proves that reviews aren't the only things that matter, but your replies also influence the decision-making of your potential guests.

When responding to a bad review on Tripadvisor, it's imperative to show gratitude regardless of the review. Acknowledge the fact that they still have time to help you improve your services. This sense of gratitude would create a positive tone in your reply, which is essential to mitigate the possible negative effects of the bad review.

Make sure that your review addresses the complaint in the most straightforward way possible. Adding bluff or any filler to your reply will make it seem that your team is only stalling and that the issue won't be resolved at all. It's also best to avoid any hint of promotional content in your reply, too, as it would be deemed insensitive toward the guest's bad review.

Here's an example of a reply that was able to show gratitude, maintain a positive tone, and address the complaint all at once toward a negative review. It also maintained a professional disposition and veered away from any promotion.

Example of an excellent reply to a bad review on Tripadvisor.

Lastly, respect the customer's privacy regardless of the issue at hand. Never publicly divulge their personal information or anything about their stay, as it may further escalate the problem. If the issue needs private resolution, send a private message to the reviewer or ask them to email your team.

Here's an excellent example of a reply that was able to recognize the sensitive issue at hand while protecting the privacy of the guest.

Do’s and don’ts when responding to a bad review on Tripadvisor.

Finding a way how to reply to a bad Tripadvisor review can be challenging, as it’s mostly on a case-to-case basis. Fortunately, there are best practices you can refer to when managing your hotel’s online reputation. Click here to read our article about Online Reputation Management for Hotels.

What are good TripAdvisor review response examples?


Examples of how to respond to positive Tripadvisor reviews:

Thank them for taking the time to write you a review, mention details from their experience, and offer your appreciation.

A perfectly written reply to a customer's review should feel empathetic and personal. Here's how to reply to a positive Tripadvisor review:

Good response to positive Tripadvisor review

Example of how to respond to negative Tripadvisor reviews:

Start your response by acknowledging the customer's expression of displeasure. Express regret that their experience didn't meet expectations and then offer a solution or suggestion.

On the contrary, responding to a negative review veers on the line between apologizing for the inconvenience and expressing empathy. Here's how to reply to a negative Tripadvisor review:

Good response to negative Tripadvisor review

Efficiently respond to Tripadvisor reviews with MARA

Responding to Tripadvisor reviews in a speedy manner can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

All-in-One Review Inbox

The Review Inbox is a pivotal feature of this tool, enabling efficient monitoring and management of Tripadvisor reviews. With this functionality, you can ensure that no review goes unnoticed, allowing for comprehensive oversight and timely responses.

Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA AI Review Inbox
Streamlined Review Inbox.

Straightforward Review Analytics

Effective review monitoring goes beyond merely responding to online reviews; it involves extracting actionable insights from both positive and negative feedback. This comprehensive approach ensures that you not only address individual reviews but also glean valuable information to improve your business operations and customer experience.

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

MARa Review Analytics
Data-driven yet straightforward Review Analytics

Go autopilot with Review Automation

Automation plays a vital role in responding to Tripadvisor reviews swiftly. With MARA AI Review Assistant, you can automate responses by creating customized rules. Specify which reviews should be handled directly by the AI without requiring additional approval. For instance, you can configure MARA to automatically respond to Google reviews with a rating of 4 stars or above and no accompanying text.

MARA Review Automation
Easy to set-up Review Automation

The most personal response AI

Online reputation management isn't just about efficiency; it's about personalization too. Fortunately, MARA knows this.

The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money, is the reason behind its growing popularity.

Final Thought

Managing online reviews need not be an overwhelming task. With the appropriate software, not only can you streamline the process, but you can also personalize your responses, and derive valuable insights from the reviews. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

This article is part of our hero content on “Mastering Tripadvisor: The Complete Guide to Improving Your Business’s Online Reputation".

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Frequently Asked Questions:

How do I respond to negative feedback on TripAdvisor?

When responding to negative feedback on TripAdvisor, make sure that you apologize sincerely, show gratitude towards the feedback, maintain a professional tone, and address the issue straightforwardly. As much as possible, shift the tone into a positive one to refocus the content away from the negative notes on the review.

What are the best Tripadvisor responses?

The best Tripadvisor responses have these three elements: reinforcing the positive feedback towards your brand, acknowledging all of the concerns (both good and bad), and a call to action to re-visit your hotel. Focusing on these elements could strengthen customer relationships and attract new guests.

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