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Review Response Generator: What Is It and What Is It Not?

Review Response Generator: What Is It and What Is It Not?
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Learn how you can save time and money and increase customer satisfaction with a review response generator for individual online review responses with a click on a button.
Review Response Generator: What Is It and What Is It Not?
TABLE OF CONTENTS

Why Reviews Are Too Fundamental to Ignore

Reviews are essential for any business and a crucial piece of the online reputation of any business traying to acquire customers online. If customers are for example enticed by the pictures of an Airbnb, but see multiple negative reviews, it can be a dealbreaker. Similarly, customers are unlikely to visit a restaurant with only two stars.

💡 81% of travelers check online customer feedback before booking accommodation. 72% of travelers prefer a hotel with a higher guest review score over one with a brand name or a lower price. For example, guests would pay 35% more for a hotel with a score of 4.4 than one with a score of 3.9.

Reviews are indispensable for your business, so prompt responses are vital. Remember, these people have taken the time to provide feedback because they care about their experience with your business. It doesn't matter if it's good or bad - all customers deserve a professional response.

But answering reviews can be a daunting and time-consuming task. AI response generators can overcome this challenge and assist you in responding quickly without compromising the individual message.

What is a Review Response Generator not?

A review response generator is not a comprehensive solution for reputation management. It specializes in what its name implies: generating automated responses to reviews.

Relying solely on review response generators is not enough for robust reputation management. However, it is a great way to save time and money when responding to guest feedback.

💡  93% of internet users say customer feedback influences their purchasing decisions.

For a 360-degree solution for reputation management, check out online reputation management (ORM) tools! ORM tools help businesses manage and optimize their reputation on various online review platforms. These tools have a broader range of features to build, manage and grow a positive reputation for your business, such as:

  • A centralized review inbox to manage guest reviews from various channels like Google, Booking or Tripadvisor.
  • A review inbox usually comes with the possibility to cerate custom templates that can help you save some time. Learn why you should be careful when using templates and how it can harm your online reputation in this article.
  • Analytics: ORM tools can help hotels monitor their online reputation by using AI to detect topics and sentiment in reviews. This can help hotels identify potential issues and improve processes to ensure guest satisfaction.
  • Competitor analytics is a valuable feature for hotels to gain insights into the competitive landscape, identify areas of improvement, develop a successful marketing strategy, stay ahead of the competition, and understand customer preferences.
  • Guest satisfaction surveys are an important tool for hotels to gain valuable insights into their services, amenities, and customer service. They can help inform decisions to improve the overall guest experience, increase customer loyalty, and encourage repeat business. Online reputation management tools can be used to create surveys to collect first-hand feedback that is actionable and not public.
  • With review widgets hotels can increase their online reputation by displaying positive reviews on their website and social media channels. This can help potential customers get an idea of the hotel's quality and make an informed decision on whether to book a stay.
  • Ticket routing is a useful feature for larger hotels that helps multiple people collaborate on responding to reviews. It can help assign tasks to the right person, track progress, and ensure that responses are sent within a certain time frame. It can also help gather additional information if needed, such as if a guest complains about a poorly cleaned room.

So, What is a Review Response Generator then?

A review response generator is a tool that delivers individualized responses in seconds. Its purpose is to save time when writing personalized responses to reviews. Usage is simple: any review can be copied into the software, and with one click, a personalized response is generated.

Here are some of the benefits of AI review response generators:

1. Save Time and Money

When running a business, every resource is valuable. The manner in which you allocate your time and staff is of utmost importance.

Manually responding to reviews can be effective when the volume of customer feedback is relatively low. However, when reviews come from various sources and platforms, keeping up with them all can be difficult. You'll have to open each review, comprehend the sentiment, and create a tailored response for each. Utilizing a template and the copy-and-paste method may be tempting, but be aware that doing so can have a detrimental impact on your online reputation.

Customers desire a personalized experience when visiting your hotel, restaurant, or retail store. Utilizing the copy-and-paste approach for numerous reviews will not create a feeling of specialness for customers and may damage your online reputation.

AI review response assistants like MARA can help you replying to loads of reviews quickly by generating personalized responses with a click on a button. In fact, a study of MARA reveals that the average time for crafting an individual answer can be reduced from 6 to 2 minutes.

2. Forget Templates and Respond with a Personal Touch

We believe that customers should feel appreciated and valued, so we strive to make sure that every response we generate is one-of-a-kind and conveys a personalized touch. We don't use any templates or cookie-cutter responses; instead, the AI is crafting individualized replies that show our customers that you care about their questions and concerns. We understand the importance of crafting meaningful, human-like interactions, and we always aim to provide the best customer service experience possible.

3. Boost Your Response Rates

If you're looking for a way to take your response rates to a whole new level, then look no further than our cutting-edge AI. With the help of this technology, you can now achieve 100% response rates effortlessly, without having to worry about any manual effort or time-consuming tasks to get there.

4. Improve Online Reputation

Having an excellent online reputation is essential to any business. Not only will customers appreciate that you take their individual feedback into consideration, but those researching your business will be able to see that you care about what others think. An increase in your online reputation can be accomplished by responding thoughtfully to customer feedback, as well as by creating positive content that accurately portrays your business. Additionally, it is important to address any negative feedback or reviews in a prompt and professional manner to ensure that your online reputation remains intact. A strong online reputation can help you to gain more customers, improve relationships with existing customers, and even increase your credibility and visibility. Taking the time to focus on your online reputation will undoubtedly pay off in the long run.

5. Improve Overall Ratings

According to a Harvard Business Review study, replying to all customer reviews can lead to better ratings, making it easier to draw in more customers.

6. Preserves Mental Energy for the Day

Stop wasting precious brain power trying to start every review responses from scratch again and again. With the right tools, you can answer your reviews in just a few minutes, freeing up your brain power for more important tasks throughout the day.

7. Intuitive Software From the Start

MARA is the perfect software for anyone looking for simple and efficient ways to respond to customer reviews quickly. With just a few clicks, you can copy a review and generate individualized responses in a matter of seconds - making it easier than ever before to engage with customers and provide them with the best possible experience. MARA takes the hassle out of responding to reviews and makes it easy to get started right away.

8. Well-crafted and reliable

Get your entire team working together on review responses, without compromising on the quality of the replies.

Can I Use a Review Response Generator With an ORM Tool?

Yes, you can leverage your ORM platform with a review response generator to save time and money. This combination makes it even easier to respond to customer feedback quickly.Remember, your ORM platform enables you to maintain your online reputation across all review sites. This means that you can respond to reviews from all review platforms (Google, TripAdvisor, Airbnb, etc.) from your ORM platform, copy and paste them into your review response assistant, generate tailored and individual responses, and paste the replies back into your ORM software - all without having to access each platform manually.

How to Use a Review Reply Generator

Our AI review assistant is a fast and simple solution for generating individual responses to every kind of customer feedback. You don't need any technical knowledge or skills to quickly generate personalized replies.

You can use MARA for:

  • Restaurant reviews
  • Hotel reviews
  • Airbnb and TripAdvisor reviews
  • Google reviews
  • Any online reviews!

So, how do you use our AI review assistant? Well, you can accomplish this in four simple steps!

Step 1: Open Your ORM tool or Booking Platform

Open your ORM tool's review inbox, or navigate to the section of your booking platform that displays all unanswered reviews of your business.

Step 2: Personalize Your Settings

Now that you know which reviews you want to respond to, personalize your MARA settings to get the perfect review responses. To get to your settings, go to the left-hand menu, and click “Accounts”.

AI Review Settings
Settings for MARA AI Review Assistant

Insert your business type into the field "What is Reviewed?". You can also select your preferred tone of voice as either formal or casual and adjust the length of your response to either auto, detailed, or brief. Additionally, for an additional layer of personalization, you can add a signature to your response. It is highly recommended that you include your business name in your signature for a more personal review response.

Step 3: Copy and Paste Your Online Reviews into MARA and Generate a Reply

You can quickly copy and paste individual online reviews into MARA, then press the "Generate Reply" button to see the AI create a review response before your eyes. A summary of the review is also displayed, highlighting the main points of the feedback.

Save Time and Money with Automated Review Responses
Quick AI Review Responses

Step 4: Edit and Publish

Skim over the content to ensure it covers all the points you want. If not, simply press the "Generate Reply" button again to receive a new suggestion. As soon as you are satisfied with the response, simply copy the response into your ORM tool or the booking platform to publish it.

Use Customer Alliance with MARAs AI Review Reply Assistant

Did you know that you can save even more time by avoiding copy and pasting? Using Customer Alliance and MARA makes it easier than ever to manage and respond to reviews.

Generate unique and human-like responses for any review with a click of a button powered by MARA and publish them directly to any platform from within the Customer Alliance interface.

Making all your customers feel valued with personal review responses now feels like a breeze: Generate a response with one click, give it a final check, and post it - that's all it takes. This will save you countless hours each week - guaranteed.

Final thoughts

A review response generator is a tool that quickly provides individual responses to customer reviews. It is not a comprehensive solution for reputation management, but it can be used in combination with an online reputation management tool to save time and money when responding to customer feedback. Register for free and test MARAs AI Review Response Generator for your reviews.

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Our AI Review Reply Assistant
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