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MARA launches AI Visibility Tracker to make hotels' presence in AI search measurable
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The AI Visibility Tracker shows hotels how often ChatGPT, Gemini, Perplexity and Google AI Overviews recommend them, and what they can do to improve it.
Mannheim, Germany, 26 October 2026 – MARA Solutions today launched the AI Visibility Tracker, a standalone product that makes hotels’ visibility in AI search measurable and actionable.
Guests increasingly ask ChatGPT & Co. where to stay and receive a shortlist of hotels in return. Properties missing from those answers are often never considered, yet most hotels have no way of seeing how LLMs present them.
The AI Visibility Tracker runs the prompts guests use when asking LLMs where to stay, and measures how visible a hotel is in the answers over time. It automatically surfaces the most visible hotels for each prompt and in the local area, so hotels see who they compete with in AI search without having to name competitors themselves. A sources view shows which websites each answer draws on, and recommended actions highlight the content gaps to close. A boutique hotel with a strong family offering that its website barely mentions, for example, would be advised to create content that makes it clear.
Tobias Roelen-Blasberg, Co-Founder of MARA, says:
"AI search is becoming one of the main ways guests decide where to stay. LLMs don't rank hotels the way a search engine does. They combine a hotel's website, listings and reviews into a single answer. We built the AI Visibility Tracker to make that visible, so hotels know where they stand and what to improve."
Maximilian Lüders, Co-Founder of MARA, further explains:
"Every hotelier knows where they rank on Booking.com and Google. Very few know what ChatGPT tells a guest who asks for the best boutique hotel in town. Hotels that start measuring this now will have a real head start."
Early users are already acting on the results. Phill Burges, Head of Digital Marketing at UK hostel group beds & bars, describes the value they get from the AI Visibility Tracker:
"The action plan is what impressed me most. It showed us, hostel by hostel, where our websites weren't clearly stating things we offer, so AI tools were leaving them out. Those were easy wins we hadn't spotted ourselves, and the platform made it easy to prioritise tasks and measure their impact quickly."
The AI Visibility Tracker is available now and can be set up in minutes, with a free 7-day trial.
MARA will present the product as well in a live webinar on 12 November 2026. Register here
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About MARA
MARA Solutions is a guest intelligence platform for hotels and hotel groups. From how guests discover a hotel in AI search to the reviews and surveys they leave after their stay, MARA turns guest feedback and AI search data into insights hospitality teams can act on. MARA was voted the #1 reputation management solution in the 2025 & 2026 HotelTechAwards. Learn more at www.mara-solutions.com.
Media contact
Adam Haugh,
Head of Marketing,
MARA Solutions
a.haugh@mara.solutions
MARA named the #1 Reputation Management Software for Hotels
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Questions hotels ask before starting
Everything worth knowing before your first reply.
The AI Visibility Tracker shows hotels how often AI assistants recommend them, which sources shape those answers, and which recommended actions can improve their visibility.
ChatGPT, Gemini, Perplexity and Google AI Overviews.
No. The AI Visibility Tracker is a standalone product. You can use it with or without MARA’s other products.
Mostly content gaps: offerings, amenities or details a hotel has but doesn’t communicate clearly enough for AI assistants to pick up. For example, if a hotel’s family offering barely features on its website, the tracker may recommend creating content that makes it clear.
Yes. Every account starts with a free 7-day trial, without committing to a plan.
Still have questions?
Our team is happy to walk you through it.
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