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Is it Possible to Delete a Tripadvisor Review?

Is it Possible to Delete a Tripadvisor Review?
Tobias Roelen-Blasberg
Co-Founder & Head of Product
Discover the steps to take if you want to report a malicious Tripadvisor review as a business owner. Additionally, learn what to do if a review cannot be deleted.
Is it Possible to Delete a Tripadvisor Review?

How important are TripAdvisor reviews?

Tripadvisor is considered to be one of the world’s largest travel websites, helping over 463 million travelers each month. International travelers browse more than 859 million reviews on Tripadvisor, making it a highly lucrative marketing channel among hotels, restaurants, and airlines.


Can a business owner delete a TripAdvisor review?

Business account owners are not allowed to delete a low-rated review from their Tripadvisor page. This means that companies must find other ways to address the issue of a negative review such as flagging the review or responding to the issues raised.

How to resolve bad effects of negative review in Tripadvisor?

The first option is to resolve the issue with the customer and ask for an updated review. This could involve offering a refund or providing additional services in order to make up for any dissatisfaction experienced by the customer. If successful, you can ask the reviewer to kindly update their review to reflect their improved experience. Do note that Tripadvisor only allows one review per user.

The second option is to report a review if it appears to be suspicious, malicious, or posted in the wrong place. Fraudulent reviews like this will prompt Tripadvisor’s moderation team to investigate and potentially remove the review if it is proven that it violates Tripadvisor’s review guidelines.

Resolve the issue with the customer and ask for an updated review

When dealing with unfavourable reviews on Tripadvisor, it’s important to thank the user for their opinion and show that you care about their experience. After expressing your gratitude, you can then attempt to resolve the issues mentioned in that low-rated review. If you manage to do so, you can ask them for an updated review. Unfortunately, users cannot edit their reviews once they are published but they can delete the review and post a new version that accurately reflects their experience during and after their visit.

Why are reviews removed by TripAdvisor?

Tripadvisor ensures that the customer reviews posted on their website give accurate and relevant information about the business listing. Here are some of the reasons why Tripadvisor removes customer reviews:

Fake reviews

Fake reviews and inappropriate content can be damaging to businesses, as they can lead to potential happy customers being misled about the quality of a product or service. If you come across a suspicious review that doesn't seem like it fits in with the others or doesn't seem appropriate for the site, it may be a sound idea to report it so that Tripadvisor can evaluate whether it should remain on their website.

Tripadvisor categorizes fake or fraudulent reviews into three different categories: biased positive reviews (review boosting), biased negative reviews (review vandalism), and incentivized reviews. The Tripadvisor team will investigate suspected malicious reviews and will be subject for removal if they are proven to be fraudulent.

Biased positive reviews

Biased positive reviews are often written by someone who has ties with the company, such as an employee, the owner, or even a relative of someone who works at the business. Review boosting also occurs when the business offers illegal incentives in exchange for positive feedback.

Biased negative reviews

Biased negative reviews are harmful reviews that are published with the intention to tarnish a company's brand reputation or to lower its ranking on search results pages. It is important for businesses to be aware of these types of fake reviews and take steps to identify and flag them so that potential customers can make informed decisions based on accurate information.

Paid reviews

Review optimization, also known as paid reviews, occurs when a company attempts to improve its Tripadvisor ranking by posting positive reviews.

How do I flag a review on TripAdvisor?

The review removal process on Tripadvisor is easy although the assessment could take some time before they can come to a conclusion. Through your Management Center page, you can quickly report any of the reviews found on your listing to Tripadvisor, especially malicious reviews.

1. To report a review, click on the "Reviews" tab in the top menu and select "Report a Review."

In your Management Center, hover over “Reviews” and click “Report a Review”

2. To report the review in question, click on the "Reviews" tab in the top menu and select "Report a Review."

3. In the "Please tell us what the issue is" section, choose the "Report fraud" option.

4. Select the correct issue type from the "What do you want to do?" dropdown menu. The available options are Blackmail Threat, Review Boosting, Review Vandalism, and Review Optimization.

5. Tripadvisor has two questions you need to answer - have you already posted the review and is this your first time reporting the incident?

6. When asking questions of the reviewer, make sure to include information such as the month and year of their visit, name, and email address.

7. Please provide a comprehensive description of the event in this text box. Include as much information as you can about the review in question.

What happens if you report a review on TripAdvisor?

The review removal process may take several weeks, especially during travel seasons. Tripadvisor will review in reference to their review guidelines, the post's content, booking details (if booked directly on the platform), and evidence presented by the business account owner. Remember that the website may not choose to remove it if it is a real review from an unhappy customer. However, we suggest that you reply to the feedback so other customers are aware of your side of the story and that you're attempting to fix it.

Can I edit Tripadvisor review?

Tripadvisor doesn’t allow customers to edit their reviews. If they feel they need to amend their post, they can only do this by deleting the review and creating a new one.

How users can delete reviews and create a new one

Since Tripadvisor only enables one review per user for every listing, the user will have to delete or update their previous post before they can write a new one. Users can delete their reviews by doing the following:

1. Sign into Tripadvisor to access your user profile.

2. To delete a review, locate the three dots in the top-right corner of the review and click them. This will bring up a menu where you can select to delete the review.

Here’s a screenshot of where you can find the delete button on your review.

3. When you click the “Delete” button, Tripadvisor will prompt you to confirm this request. After clicking it a second time, an email should arrive to confirm that the review has been removed.

4. Now, the user can submit a revised review for the listing. Please note that Tripadvisor permits only one new review per person “for the same experience.”

How do I respond to negative feedback on Tripadvisor?

Tripadvisor has made it easier for business account owners to respond to reviews, even negative ones. To do this, just log in to your account, click “Reviews,” and select “Respond to Reviews.” Choose the Tripadvisor review you would like to respond to by clicking the review in the left-hand sidebar. To learn more about how you can respond to bad feedback and mitigate its negative effects on your business, read our complete article here.

Why respond to negative reviews on Tripadvisor?

Responding to customer reviews regardless of whether they are a good or a bad review is crucial for every business because this reflects the image and reputation of the business. In addition, replying to each real review also shows that the business cares about its customers’ experience and feedback and are keen on improving their service. By doing this, it encourages others to consider your business in the future, and happy customers to share and promote your business to their peers.


1. Creating a better customer service experience

Since you’re able to respond in real time, you’ll be able to create a better customer experience. You can use an AI reply generator to quickly respond to these reviews and address any concerns they may have had while they were still at your business. This will help ensure that they have a positive impression of your business, which could lead them back again in the future.

2. Improving brand reputation online

One of the most common reasons people leave a bad review is because they feel ignored or unimportant when trying to reach out to a business directly. If you’re responding to all your reviews, you’ll show customers that you care about them, especially if you’ve resolved their problems in a timely manner.

3. Building trust with potential customers

Responding to reviews also gives you an opportunity to build trust with potential customers who may be considering using your property. This can lead to more sales by encouraging people to reach out directly or by answering any questions that arise during their research phase before making a decision.

The best way to respond to negative Tripadvisor reviews–MARA AI.

Deleting negative TripAdvisor reviews isn't the only way to maintain a positive rating on the platform. Most of the time, the best course of action is crafting personalized and optimized responses to each of them.

Fortunately, it doesn't have to be that hard with an AI Review Assistant like MARA. This intuitive tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Centralized Review Inbox

Speed and accuracy are essential when responding to negative reviews. That's why MARA has a fully streamlined Review Inbox that allows businesses to monitor all of their review channels in one convenient platform.

Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google,, and Tripadvisor, giving you a panoramic view of all your reviews. You can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Tripadvisor reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

MARA AI Review Inbox
Tripadvisor, Google, and reviews in one convenient dashboard.

Clear Review Data Analysis

While it may seem counterintuitive, negative reviews can actually provide valuable benefits. They offer authentic customer insights that enable you to make informed decisions for improving your operations. By understanding what aspects of your business are not meeting customer expectations, you can take proactive steps to address issues and enhance overall satisfaction.

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

MARA AI Review Analytics
Extracting actionable insights from negative and positive online reviews.

The most personal response AI

Personalization is crucial when responding to negative reviews. Using templates may add fuel to the fire, further dismaying unsatisfied customers.

With this in mind, MARA's AI isn't just about efficiency; it's about personalization too. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money, is the reason behind its growing popularity.

Final Thought

Crafting well-written management responses to negative reviews is crucial for maintaining a positive image and reputation for businesses. Not only does it demonstrate a commitment to customer satisfaction, but it also showcases proactive efforts to address feedback and improve the overall customer experience. Additionally, understanding the process of handling inappropriate content on platforms like Tripadvisor is essential. By utilizing tools like the Management Center page, businesses can effectively report and manage reviews that violate platform guidelines, ensuring a fair and accurate representation of their services.

Overall, managing online reviews doesn't have to be daunting. With the aid of AI-powered software like our AI Review Assistant, MARA, businesses can streamline the review management process, personalize responses, and extract valuable insights from customer feedback. Don't hesitate to give MARA a try—it's free to test, doesn't require a credit card, and can be up and running in less than five minutes, empowering businesses to navigate the digital landscape with confidence.

This article is part of our hero content on “Mastering Tripadvisor: The Complete Guide to Improving Your Business’s Online Reputation".

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Frequently Asked Questions:

Can you delete a post on TripAdvisor?

Tripadvisor doesn’t allow business account owners to delete customer reviews. However, they can request the removal of a review if it violates website guidelines.

How do I delete a pending review on TripAdvisor?

Tripadvisor account owners can delete pending reviews. Just proceed to your profile, click the ellipses at the top right corner of the review box, and select delete.

Can I delete a review I posted?

Yes. Customers can delete their reviews and publish new ones that better reflect their travel experience.

Can anyone leave a review on TripAdvisor?

All Tripadvisor account owners can leave a review on a business listing. However, all posts are subject to a review process that will ensure all reviews are accurate and relevant to the business listing.

How long do reviews stay on TripAdvisor?

Tripadvisor reviews remain indefinitely under a business listing. However, if a listing undergoes a major renovation, the review may be removed to maintain an accurate representation of the listing.

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