With over 100 million users on its app alone, Booking.com remains one of the most popular hospitality websites today. While some business owners are already aware of the general process of adding multiple listings for a single property, hotel chain owners are yet to fully leverage the multi-property feature of Booking.com.
In this blog, we'll explore the ins and outs of managing multiple properties on Booking.com, from creating a multi-property account to optimizing each listing and more.
Can you add multiple properties on Booking.com?
Yes! Booking.com allows business owners to add and manage multiple properties in a single Booking.com account.
During your registration on join.booking.com, you’ll be asked how many properties you want to register under your account. As you go through this, you’ll go through the steps and register your first property, adding its address and other relevant info such as payment details and at least one photo. Once you finish registering that property, you’ll see a button that allows you to add new ones.
To learn more about creating a Booking.com account, read our complete article, Optimizing Your Booking.com Profile for Maximum Visibility.
Why create a multi-property account on Booking.com?
Booking.com allows property owners and business managers to have multiple accounts for their properties. However, it's highly recommended to create one account for all your properties. Whether you have a hotel chain, resorts, bed-and-breakfast properties, and more, here are some reasons why you should manage your properties under one Booking.com:
Easier management and optimization
Creating a multi-property account streamlines your management efforts. It allows you to handle all your listings efficiently from one central hub, simplifying tasks like updating availability, adjusting rates, and responding to guest inquiries.
Avoid double booking
With multiple properties, the risk of double bookings can be high. A multi-property account helps you synchronize your availability calendar, reducing the chances of conflicting reservations.
Better access to Booking.com partner promos
Booking.com often offers special promotions and deals for property owners with multiple listings. By consolidating your properties under one account, you'll have easier access to these lucrative opportunities.
Remember that while Booking.com is a highly lucrative platform for business owners, its effectiveness still relies on proper listing management. Fortunately, Booking.com offers numerous features to account owners, such as multiple-property options, to help managers make the most of their accounts.
How do I add another property to my Booking.com with a similar address?
Adding a new property to your Booking.com account is a pretty straightforward process as long as you already have an active listing and you'll be adding a property with the same address. Here's how to do it:
- Log into your Extranet: Access your Booking.com extranet using your credentials.
- Click the Property Tab: Click "Property layout" or "Room details" to create a new room or unit for your additional property.
- Edit the room amenities: Add detailed information about the room or unit, such as its size and available amenities.
- Adjust the rates & availability: View all rooms/units and set prices, dates, and restrictions for the newly added property.
When adding new properties with their corresponding listings, be very specific about their room details. This includes the naming, amenities, photos, and more. This will prevent confusion and will give a seamless booking experience among your customers, giving you a better conversion rate.
How do I add another property to my Booking.com with a different address?
While Booking.com requires property owners to indicate a business address upon registration, you can still add a property with a different address.
If your new property has a different address, follow these steps to register it:
- Log into the extranet: Sign in to your Booking.com extranet.
- Adding a new property: Either click on 'Account' and select 'Add new property,' or click on 'Add new property' in the top-right corner of your extranet dashboard.
Aside from being specific on your property name, amenities, and photos, it's also highly recommended to be very specific on the location of your new property. This includes listing the tourist attractions and other landmarks near your business. Booking.com allows users to filter listings based on landmarks, so it's imperative to be very specific about your property locations to be able to reach your target users.
How do I remove one property from Booking.com?
At times, property owners and hotel managers tend to create duplicates of a single listing. This may lead to double bookings and cancellations, which can be detrimental to your Booking.com rating.
If you ever need to remove a property from Booking.com, here's how to do it:
- Log in to the Extranet: Access your Booking.com extranet account.
- Proceed to property management: Click on "Property" and then select "Room details" or "Property layout."
- Delete property: Under the room or unit you want to remove, click on "Delete."
- Confirm the removal of listing: In the popup window, click "OK" to confirm the removal.
Booking.com's Extranet dashboard is loaded with useful features that can help business owners ensure an efficient management process. To learn more about these features, read our complete article, Master Booking.com Extranet: 7 Tips to Get the Most Out of Booking.
How to add account managers to Booking.com?
Adding account managers can help you monitor a multi-property Booking.com account. Here's how to do it:
- Log in to your Booking.com dashboard: Start by accessing your Booking.com Extranet dashboard using your login credentials.
- Access the Account Menu: Within your dashboard, navigate to the "Account Menu" option.
- Proceed to Contacts: Within the Account Menu, locate and select the "Contacts" section. This is where you can manage the individuals associated with your property.
- Add the account manager's email: To add an account manager, click on the option to "Add Contact" or a similar function, depending on Booking.com's interface. Enter the email address of your desired account manager in the provided field.
- Assign specific roles: Depending on your preferences, you can also assign specific roles to this contact. Booking.com may provide options like "Account Manager," "Administrator," or other predefined roles. Choose the role that best suits the responsibilities of the account manager.
- Save the changes: Once you've entered the email address and assigned the role, ensure you save the changes. This will officially add the account manager to your property's management team.
- Repeat for additional users: If you need to add more users or account managers, simply repeat the process by entering their unique email addresses and assigning appropriate roles
How to optimize your multi-property Booking.com account?
Now that you've already added multiple properties to your Booking.com account, it's time to optimize your listings to ensure a high booking rate.
To make the most of your multi-property venture on Booking.com, follow these optimization tips:
Add multiple account managers.
While there can be only one owner of a Booking.com account, you can designate someone as an account manager via the Extranet. For hotel chains, business owners can add their respective hoteliers and managers to their Booking.com account. On the other hand, owners of resorts, bed and breakfasts, and other types of accommodations can add their respective co-hosts to their accounts.
Provide all required information during registration.
To maximize the appeal of your property listings, ensure that every detail is covered. High-quality photos are paramount, as they form guests' first impressions. Invest in professional photography to showcase your property's best features, including rooms, amenities, and unique selling points.
Accurate descriptions are equally important; be comprehensive and transparent about your property's specifics, such as location, bedroom and bathroom count, amenities, and nearby attractions. Honesty builds trust with potential guests.
Regularly update your listings.
Keeping your listings fresh is essential for attracting guests. Start by maintaining an up-to-date availability calendar marking unavailable dates promptly to prevent double bookings. Potential guests appreciate knowing when your property is available. Regularly review and adjust your pricing strategy based on market demand, special promotions, and seasonal fluctuations. Competitive pricing can also improve your overall ranking on Booking.com.
Ensure that property information, including check-in/check-out times, house rules, and amenities, accurately reflects the current state of your property. An active and attentive approach to updating your listings signals to potential guests that you are committed to providing a great experience.
Collect reviews for each property.
Encourage guests to leave reviews for each property they stay in. Positive reviews can significantly boost your property's reputation and attract more bookings. After a guest's stay, send a follow-up email kindly asking for feedback. Providing exceptional service during their stay can leave a positive impression and increase the likelihood of positive reviews.
Consider offering incentives, such as discounts on future stays, to motivate guests to share their experiences. Building a collection of reviews for each property enhances your credibility and trustworthiness in the eyes of potential guests.
To learn more strategies for collecting reviews from your Booking.com guests, read our complete article How to Get More Reviews on Booking.com: Easy Strategies to Try.
Respond to Booking.com reviews for each property.
Managing reviews is crucial for maintaining a positive reputation. When responding to reviews, whether positive or negative, professionalism is key. For positive reviews, express gratitude for the feedback, address specific compliments, and invite guests to return. Negative reviews require a polite and professional response, addressing the guest's concerns and offering solutions or explanations for any issues raised. Most importantly, show that you value guest feedback and are committed to improving the guest experience.
Consider using tools like the MARA AI Review Reply Generator to streamline your responses, saving time while ensuring they are thoughtful and engaging. By actively managing and responding to reviews, you can enhance your property's reputation and attract more bookings. Having an AI writing assistant is especially important for managing a multi-property Booking.com account, as it will help you ensure that all guests' concerns across all listings are attended to.
Register for a FREE ACCOUNT today to learn more about MARA AI Review Reply Generator.
Managing multiple properties on Booking.com can be a lucrative endeavor with the right strategies in place. Using Booking.com's Extranet dashboard, utilizing management tools, and leveraging AI assistants can help you efficiently manage multiple listings. This will allow you to reach more customers, book more rooms, and eventually scale your business.
This article is part of our hero content on Booking.com Optimization: The Ultimate Guide for Hotel Managers.
Frequently Asked Questions:
A Booking.com account can only have one registered owner. However, you can register your property co-hosts as account managers. To do this, go to your Extranet dashboard, click Account, and proceed to Contacts.
Booking.com verifies properties through a multi-step process that includes confirming the property's physical existence, checking property details, and verifying ownership or management rights. They may also require additional documentation for certain property types.
Yes, you can list your Airbnb property on Booking.com. However, you should ensure that you manage your availability carefully to avoid double bookings since both platforms may have different booking schedules.